First-Ever Brazilian Internet & Digital Media Measurement Results Revealed by Media Metrix.Business Editors/Internet Writers NEW YORK--(BUSINESS WIRE)--Sept. 14, 2000 Gender Gap Relatively Narrow in Brazil Compared to Rest of the Globe Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Universe Skews Toward Younger Users With Over 50% Under 24 Years Old Media Metrix Brazil and Media Metrix, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :MMXI MMXI Media Metrix ), the pioneer and leader in Internet and Digital Media measurement worldwide, today released the first-ever Internet audience measurement results for Brazil. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Media Metrix, 8,650,000 people in Brazil used the Internet in August 2000; of the people who own computers in Brazil (25%), 75 percent are connected to the Internet. Media Metrix also found that among the top 25 Web sites, the majority are Portals, including AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Altavista, BOL BOL Bolivia (ISO Country code) BOL Books Online BOL Bole (SIL code, Nigeria) BOL Bill Of Lading BOL Beginning Of Line BOL Best Of Luck BOL Buzz Out Loud BOL Bruin Online BOL Beginning Of Life , Globo, iG, Lycos, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , NBCi, Terra, Starmedia, TerraVista, UOL UOL Universo Online (Brazilian internet provider) UoL University of London UOL Ultima on Line (multiplayer role-playing game) UOL Unit of Learning UOL Upper Operating Limit UOL Underwater Object Locator , Yahoo and Zipnet. Six of the top 25 are Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. , such as ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , CJB CJB Contact Jonge Bedrijven (Dutch) CJB Coimbatore, India - Peelamedu (Airport Code) CJB Congressional Justification Book CJB Criminal Justice Bureau CJB Criminal Justice Barriers Net, HpG, Passport passport Document issued by a national government identifying a traveler as a citizen with a right to protection while abroad and a right to return to the country of citizenship. It is normally a small booklet containing a description and photograph of the bearer. , Real, V3. Other sites within the top 25 are Cade, a search/navigation site and Fazenda Fazenda is a Portuguese word for 'farm', but is used in the English language for the coffee estates that spread within the interior of Brazil between 1840 and 1896, which created major export commodities for Brazilian trade, but also led to intensification of slavery in Brazil. .gov.br, a government site. Media Metrix is focusing its analysis on Brazil's 10 largest metropolitan markets, which concentrate 5,521,665 Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f . Media Metrix Brazil Highlights:
-- Among PC owners in Brazil, nearly 90 percent own one PC per household, 9.1
percent own two PCs, less than one percent own more than two PCs
-- 23 percent of Brazilians intend to buy a PC in the next six months, 68.8
percent of those who intend to buy a PC also intend to connect to the Internet.
-- There are more men than women, but the gender gap is relatively narrow:
56.7% of users are male; 43.3% females
-- Over 45% of Internet users in Brazil have children.
-- Over half of all Internet users in Brazil today (55%) went online for the
first time within the past two years.
Media Metrix, Inc.
Brazil Internet Universe -- Percent Composition by Age
August 2000
Age Group 2-11 12-17 18-24 25-34 35-44 45-54 55+
Percent
Composition 4.9% 13.8 % 32.5% 17.5% 13.9% 12.7% 4.6%
Media Metrix, Inc.
Brazil Internet Universe -- Percent Composition by Marital Status
August 2000
Status Single Married Separated/Divorced Widowed
Percent
Composition 54% 40% 4% 1.5%
Brazil Internet Universe -- Percent Composition by Employment Status
August 2000
Status Percent Composition
Works Full Time 38.3%
Works Part Time 16.2%
Free-Lancer 9.6%
Unemployed 3.8%
Housewife 4.9%
Student 22.0%
Retired 5.2%
Brazil Internet Universe -- Internet boom hit Brazil after mid-1997
Percentage of People Accessing the Internet within the last 5+ years
less than 1 1 to 2 2 to 3 3 to 4 4 to 5 more than 5
year years years years years years
27.1% 27.7% 23.7% 7.2% 6.7% 6.5%
Brazil Internet Universe - Percentage of People Accessing the Internet
per Household Size
1 Person 2 People 3 People 4 People 5 or 6+
30.24% 27.83% 28.17% 9.96% 3.78%
Brazil Internet Universe - Offline (not Online) Consumer Behavior
August 2000
Behavior Percentage
Went out to dinner 60.0%
Went to the movies 48.6%
Bought Cd's 47.0%
Bought Books 40.1%
Made a trip 30.1%
Bought Any Electronic Device 18.2%
Went to a Play 14.6%
Other Media Consumed by Brazilians according to Media Metrix Brazil
August 2000
Cable TV Magazines Newspapers
48.1 42.3 36.2
"Media Metrix Brazil extends the strength of our worldwide
leadership and contributes greatly to our efforts to establish Media
Metrix as the global currency for Internet advertising, the source for
comprehensive consumer digital behavior, and the basis for strategic
marketing decisions around the world, said Mary Ann Packo, President
and COO, Media Metrix, Inc.."We look forward to supporting the Latin
American Internet and digital media economy's growth, sharing in this
leading Internet market's progress and observing its rapidly growing
success."
"We are very pleased to launch Media Metrix Brazil and provide a
worldwide Internet measurement standard to the Brazilian Internet
businesses and those with a Latin American target audience," said
Angela Marsiaj, Managing Director, Media Metrix Brazil. "Brazil's
growing online advertisers, marketers, retailers, and just about any
other company interested in doing business on the Internet, can now
make more effective and efficient strategic business decisions with
Media Metrix Brazil."
Brazil's Top 25 reflects the country's cultural diversity:
non-U.S. sites composed ten of the Top 25, with Brazilian sites like
BOL.com.br; Portuguese sites like TerraVista.pt; and Spanish sites
like Terra, rounding up the list.
Media Metrix Brazil - August 2000 Top Domains and Global Domains
Alphabetically
Top 25 Domains - Alphabetical Top 25 Global Domains - Alphabetical
AltaVista.com Altavista.com
BOL.com.br AOL
Cade.com.br BOL.com.br
CJB.net Cade.com.br
Fazenda.gov.br .br CidadeInternet.com
Globo.com CJB.net
HPG.com.br Fazenda.gov.br
ICQ Application Globo.com
ICQ.com HPG.com.br
IG.com.br ICQ
Lycos.com IG
Microsoft.com Lycos
MSN.com Microsoft
MSN.com.br MSN
Passport.com Passport.com
Real.com Real.com
Starmedia.com RedeGlobo.com.br
Terra.com.br Starmedia
TerraVista.pt Terra
UOL.com.br TerraVista.pt
V3.com UOL
Xoom.com V3.com
Yahoo.com Xoom
Yahoo.com.br Yahoo
Zip.net Zip.net
Source: Media Metrix Brazil, August, 2000
About Media Metrix Media Metrix, Inc., with over 900 clients, is the leader and pioneer in Internet and Digital Media measurement and the industry's source for the most comprehensive, reliable, and timely audience ratings, e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. , advertising and technology measurement services. Media Metrix' AdRelevance division, through its superior ad tracking technology, provides clients the most comprehensive data on where, when, how and how much Web marketers and their competition are advertising online. Media Metrix has worldwide majority-owned operations through partnerships with media and market research leaders around the world. Media Metrix' European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. division, known as MMXI Europe, operates in France, Germany, Sweden and the United Kingdom. Media Metrix also operates in Australia, Canada, Japan, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The Company provides advertising agencies, media companies, e-commerce marketers, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. and technology companies with the most comprehensive coverage of all digital media (including more than 25,000 Web sites and online properties). Media Metrix utilizes its patented, superior operating-system metering methodology to track Internet and Digital Media audience usage behavior in real-time - click-by-click, page-by-page, minute-by-minute. Media Metrix has a sample of more than 100,000 people under measurement worldwide, yielding monthly, weekly, and daily data collection and reporting. Please visit us at www.mediametrix.com for more information. |
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