First-Day Harry Potter Sales at Borders Group reach Three-Quarters of a Million Copies.Entertainment Editors/Business Editors ANN ARBOR Ann Arbor, city (1990 pop. 109,592), seat of Washtenaw co., S Mich., on the Huron River; inc. 1851. It is a research and educational center, with a large number of government and industrial research and development firms, many in high-technology fields such as , Mich.--(BUSINESS WIRE)--June 22, 2003 Borders Group Inc. (NYSE NYSE See: New York Stock Exchange :BGP (Border Gateway Protocol) The routing protocol that is used to span autonomous systems on the Internet. It is a robust, sophisticated and scalable protocol that was developed by the Internet Engineering Task Force (IETF). ) More than 400,000 fans participate in special in-store events to celebrate book's release across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. Borders Group Inc. today reported that approximately 750,000 copies of J.K. Rowling's "Harry Potter and the Order of the Phoenix" were sold through its more than 1,200 Borders Books & Music and Waldenbooks stores worldwide between 12:01 a.m. and 11 p.m. Saturday, June 21. The figure represents the company's highest first-day sales of any title in its history. "The overwhelming response to "Harry Potter and the Order of the Phoenix" illustrates that the power of one well-loved literary hero can reinvigorate re·in·vig·o·rate tr.v. re·in·vig·o·rat·ed, re·in·vig·o·rat·ing, re·in·vig·o·rates To give new life or energy to. re the world's interest in reading," said Mike Spinozzi, executive vice president and chief marketing officer of Borders Group. "We hope this interest will carry on." Nearly all of the 415 Borders Books & Music domestic stores in the chain hosted Harry Potter parties, allowing avid fans the opportunity to purchase the highly anticipated book at the stroke of midnight. More than 765 Waldenbooks stores hosted special events Saturday morning. In all, more than 400,000 Borders Group customers took part in the festivities fes·tiv·i·ty n. pl. fes·tiv·i·ties 1. A joyous feast, holiday, or celebration; a festival. 2. The pleasure, joy, and gaiety of a festival or celebration. 3. . Borders stores are selling "Harry Potter and the Order of the Phoenix" for $17.99, a 40% discount. Waldenbooks stores are selling the book at a 30% discount at $20.99. Waldenbooks Preferred Reader members earn an additional 10% off. A collector's edition of the book, as well as the unabridged audio CD and cassette versions of the title were also released and are discounted at both stores. About Borders Group Borders Group is a leading global retailer of books, music, video and other information and entertainment items with stores in the United States, United Kingdom, Australia, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , Singapore, and the commonwealth of Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. . A Fortune 500 company headquartered in Ann Arbor, Mich., Borders Group employs 32,000 worldwide and operates over 410 Borders domestic superstores, 34 international Borders stores, 37 Books etc. locations and approximately 765 Waldenbooks stores. Teamed with Amazon.com, the company also offers online shopping through Borders.com (www.borders.com) and Waldenbooks.com (www.waldenbooks.com). More detailed information on the company is available at www.bordersgroupinc.com. Information on Borders stores is available through www.bordersstores.com. |
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