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First Gold, Then Platinum, Now ... Pie! Marie Callender's and Gift Card Solutions Introduce New Gift Card at All Restaurants.


ALISO VIEJO, Calif. -- Long known for their commitment to high-quality, delicious and freshly prepared foods, Marie Callender's is offering customers the opportunity to purchase gift cards, redeemable Redeemable

Eligible for redemption under the terms of an indenture.
 for food or those delicious pies.

Marie Callender's and Gift Card Solutions have officially formed a partnership to implement a new Marie Callender's gift card in more than 140 corporate and franchise-owned restaurants. It will now be easier than ever for guests to indulge in·dulge  
v. in·dulged, in·dulg·ing, in·dulg·es

v.tr.
1. To yield to the desires and whims of, especially to an excessive degree; humor.

2.
a.
 in Marie Callender's made-from-scratch pies and their classic American foods updated with today's flavors. For those guests that cannot stop by a restaurant and purchase the gift card, they will be able to visit the Marie Callender's Web site, www.mariecallenders.com, to purchase new gift cards. Guests will be able to load cards with any amount ranging from $5 to $500, and will be able to enjoy cash-free dining for lunch, dinner or dessert.

Utilizing Marie Callender's current point-of-sale system, Micros 3700, with the Gift Card Solutions interface, most of the stores are able to connect to the Gift Card Solutions host via the Internet using a DSL connection DSL connection n (Comput) → DSL-Anschluss m  through Gift Card Solutions VPN (Virtual Private Network) A private network that is configured within a public network (a carrier's network or the Internet) in order to take advantage of the economies of scale and management facilities of large networks. .

As part of the agreement, Gift Card Solutions will manage the gift card fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
, processing and security of the gift cards for Marie Callender's restaurants. The electronic gift cards are customized to match the look and feel of the Marie Callender's experience.

"The Marie Callender's gift card will provide another element of convenience to our customers," said Alison Glenn Delaney, vice president of marketing for Marie Callender's. "The gift card will enable our guests to enjoy our delicious freshly prepared classic dishes as well as our legendary pies at their leisure."

"We feel privileged to have Marie Callender's as a new client," said John Bechard, president of Gift Card Solutions. "Our electronic gift cards provide Marie Callender's with a strong marketing tool to introduce new customers to their unique atmosphere and food, while our e-commerce services add a new dimension to Marie Callender's Web site and unmatched convenience for its loyal customers."

About Marie Callender's

The legacy of Marie Callender began in 1948 in Orange County, Calif., when Marie, an accomplished baker, first launched her legendary pie business, delivering freshly baked pies to area restaurants. The first pie and coffee shop was opened in 1964 in Orange, Calif., by Marie's son, Don. Other pie shops A pie shop is a take away (fast food) outlet specialising in pies, especially meat pies. Common in some parts of the United Kingdom and Australia.

A form of specialised bakery, or in more recent times purely a retail outlet selling reheated cooked pies, pie shops in
 soon followed and in 1969 the pie shops started serving a full-service restaurant menu. What began more than 50 years ago as a small pie baking baking: see cooking.
baking

Process of cooking by dry heat, especially in an oven. Baked products include bread, cookies, pies, and pastries.
 operation is today the leader in the restaurant-bakery segment, with more than 140 Marie Callender's restaurants in 10 states. Marie's commitment to freshly prepared foods using only the highest-quality ingredients endures to this day in the restaurants. Today, Marie Callender's serves up a wide variety of classic American foods updated with today's flavors, including their signature famous pot pies, crisp salads, pasta While the only basic difference between these names is the shape of the pasta, each pasta is typically matched with a particular sauce based on cooking time, consistency, ability to hold sauce, ease of eating, etc. , grilled steaks, fresh fish, burgers Burgers are hamburgers.

Burgers may also refer to:
  • Johannes Martinus Burgers, Dutch physicist, namesake of Burgers' equation and brother of W. G. Burgers
  • W. G. Burgers, Dutch crystallographer and brother of J. M.
, sandwiches and more. Marie Callender's is known for their famous all-you-can-enjoy salad bar, freshly prepared homestyle soups, signature cornbread, baked fresh and served hot from the oven, and also serves a fabulous all-you-care-to-enjoy Sunday brunch at most locations. Guests can relax with a glass of wine or beer and top off their dinners with a slice of freshly baked pie and Starbucks coffee. For more information or restaurant locations, call 800-776-7437 or visit www.mariecallenders.com.

About Gift Card Solutions (GCS GCS Glasgow Coma Scale
GCS Guilford County Schools (North Carolina)
GCS Ground Control Station
GCS Grand Central Station
GCS Ground Control System
GCS Ground Combat Systems
GCS Group Communication Systems
)

Based in Salt Lake City, Gift Card Solutions provides electronic-based gift products and services. The company manages the creation, processing, printing and fulfillment of gift cards. Electronic gift cards utilize magnetic swipe card swipe card
n.
A plastic card with a magnetic strip containing encoded data that is read by passing the card through a usually slotted electronic device, used especially to make electronic transactions and to provide access to restricted or secure areas.
 technology, allowing gift card transactions to be processed real-time via a secure network. Gift Card Solutions also offers hosted e-commerce services for online gift certificate ordering, and customized point-of-purchase materials to drive gift certificate sales throughout the year. For more information, visit www.GiftCardSolutions.com or call 888-739-9971.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 15, 2005
Words:646
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