First Data to Integrate Accertify's Fraud Prevention Platform.New Offering to Deliver Online Merchants Complete Fraud Detection Capabilities ATLANTA & CHICAGO -- First Data, a global leader in electronic commerce and payment processing services, and Accertify, a leader in online fraud prevention, today announced an agreement to integrate Accertify's fraud prevention platform with First Data's eCommerce processing gateways and platforms. The integration of Accertify's Interceptas([R]) platform will provide First Data with a comprehensive, end-to-end fraud deterrence Introduction Fraud deterrence has gained public recognition and spotlight since the 2002 inception of the Sarbanes-Oxley Act. Of the many reforms enacted through Sarbanes-Oxley, one major goal was to regain public confidence in the reliability of financial markets in the wake of solution. This solution will equip e·quip tr.v. e·quipped, e·quip·ping, e·quips 1. a. To supply with necessities such as tools or provisions. b. First Data's customers with tools to help mitigate mit·i·gate v. To moderate in force or intensity. mit  i·ga tion n. risk and reduce losses associated with fraud. The
solution also eliminates the need for merchants to deploy separate
payment and risk platforms. First Data will offer this combined solution
to its 300,000 merchants around the world that sell goods or services
over the Internet and in a card-not-present environment.
"The faceoff between fraudsters and merchants continues to escalate es·ca·late v. es·ca·lat·ed, es·ca·lat·ing, es·ca·lates v.tr. To increase, enlarge, or intensify: escalated the hostilities in the Persian Gulf. v.intr. ," said Souheil Badran, First Data senior vice president and division manager for eCommerce. "Together with Accertify, we can leverage our knowledge and fraud prevention experience to equip our merchants with a cohesive cohesive, n the capability to cohere or stick together to form a mass. solution to alleviate the risks associated with online payment acceptance. Merchants shouldn't have to worry about implementing add-on tools. With this solution, merchants will now have the flexibility to obtain an integrated payment platform as part of a single, comprehensive service." "First Data is an ideal partner for Accertify," said Jeff Liesendahl, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. at Accertify([R]). "Its market leadership in eCommerce and knowledge of customers' environments has already proven to be beneficial for our joint solution. Merchants that take advantage of the combined First Data eCommerce and Accertify platforms will have tools to help stop fraud more efficiently, without the need to develop their own solutions or significant supplements to other solutions they may have purchased." The agreement with Accertify, in conjunction with the tokenization and encryption The reversible transformation of data from the original (the plaintext) to a difficult-to-interpret format (the ciphertext) as a mechanism for protecting its confidentiality, integrity and sometimes its authenticity. Encryption uses an encryption algorithm and one or more encryption keys. solution developed by First Data and RSA (1) (Rural Service Area) See MSA. (2) (Rivest-Shamir-Adleman) A highly secure cryptography method by RSA Security, Inc., Bedford, MA (www.rsa.com), a division of EMC Corporation since 2006. It uses a two-part key. , called the First Data([R]) Secure Transaction Management(SM) service, dramatically redefines how merchants manage and protect their customer payment data. About Accertify Accertify Inc. is a leader in providing e-commerce companies with software, tools and strategies for preventing online fraud and mitigating enterprise-wide risks. Our Interceptas platform integrates every component of fraud prevention, applies state-of-the-art automation to each step in process and offers advanced capabilities for managing fraud data. Built with a merchant's perspective, Interceptas delivers unparalleled flexibility in preventing various types of criminal behavior, including fraud related to card-not-present purchases, online scams and policy abuse, merchandise returns and exchanges and other data management challenges. Accertify is committed to providing online companies with the most cost-effective solution to fraud available. For more information, visit www.accertify.com. About First Data First Data powers the global economy by making it easy, fast and secure for people and businesses to buy goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. using virtually any form of electronic payment. Whether the choice of payment is a gift card, a credit or debit card debit card, card that allows the cost of goods or services that are purchased to be deducted directly from the purchaser's checking account. They can also be used at automated teller machines for withdrawing cash from the user's checking account. or a check, First Data securely processes the transaction and harnesses the power of the data to deliver intelligence and insight for millions of merchant locations and thousands of card issuers in 36 countries. For more information, visit www.firstdata.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6096194&lang=en |
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