First Data Independent Sales to Sponsor Grand Prix Arizona.

New Ticketing Technology to Debut at Vegas Grand Prix Fueled by Visa

PHOENIX -- Officials from Grand Prix Arizona and First Data Independent Sales[R] Fresno by Cardservice International, a company that processes credit card transactions nationwide, announced at a cocktail party last night that the event planned for Nov. 30-Dec. 2, 2007 in downtown Phoenix will now be called the First Data Grand Prix Arizona as part of a multi-year, multi-city partnership between the two entities.

First Data Grand Prix Arizona owners Bradley Yonover and Dale Jensen said the partnership agreement with First Data Independent Sales[R] Fresno by Cardservice International is for a minimum of three years. It includes the title sponsorship for the Vegas Grand Prix Fueled by Visa and other partnership opportunities with subsidiaries of their company, DDB Ventures. First Data will provide both events with Visa Smart Cards, the latest in ticketing technology to hit the motorsports industry.

"This marks the second phase or our growing partnership with First Data Independent Sales[R] Fresno by Cardservice International," said Yonover, co-owner of the First Data Grand Prix Arizona and the Vegas Grand Prix Fueled by Visa. "This is a relationship that is bringing cutting-edge technology to the entertainment business, and we're excited to be at the forefront of this trend."

First Data Independent Sales[R] Fresno by Cardservice International is bringing the convenience of prepaid or stored value cards to the Vegas Grand Prix Fueled by Visa and the First Data Grand Prix Arizona, a first for ticketing and vending at this type of event. First Data has worked in conjunction with the grand prix to implement a ticketing system for the event called Smart Cards that will utilize prepaid Visa cards to access the venue and will also make available prepaid Visa cards for purchase at the event to make it easier for consumers to purchase goods from event vendors. More than 200 VeriFone V(x) 610 wireless payment systems will be deployed among vendors at the event to accept card payments.

"First Data Independent Sales[R] Fresno by Cardservice International is looking at innovative avenues to incorporate and expand our processing capabilities," said Richard Ramirez, president and chief executive officer of First Data Independent Sales[R] Fresno by Cardservice International. "At both the Vegas Grand Prix Fueled by Visa and the First Data Grand Prix Arizona, we're able to offer consumers and vendors the ability to process a transaction instantaneously and wirelessly."

Point-of-sale systems such as VeriFone's V(x) 610 portable payment powerhouse enable vendors to utilize wireless wide area networking, or WWAN, and wireless local area networking - known as WLAN and Wi-Fi - to send card transactions over wireless networks. WWAN utilizes the CDMA and GPRS cellular wireless networks, both of which are widely available in the U.S. By utilizing the swipe cards within the venue, First Data will showcase their credit card processing capabilities that will be at the forefront of all consumer transactions in the next five years, Ramirez said. The V(x) 610 will enable customer service agents and vendors to operate and process all card transactions wirelessly during the Vegas Grand Prix Fueled by Visa and the First Data Grand Prix Arizona.

"The Vegas festival is all about the party experience, and we want to make that easier on people so they don't have to carry cash or visit ATM's throughout the weekend," said Jim Freudenberg, president and chief executive officer of the grand prix. "Our partnership with First Data is creating a much more user friendly environment at the Vegas Grand Prix Fueled by Visa."

Tickets for Vegas Grand Prix Fueled by Visa are now on sale. For tickets, event and volunteer information, visit www.vegasgrandprix.com. Tickets for First Data Grand Prix Arizona are scheduled to go on sale May 1. For event and volunteer information, visit www.grandprixarizona.com.

About First Data Independent Sales[R] Fresno by Cardservice International

Moorpark, Calif.-based First Data Independent Sales[R] Fresno by Cardservice International is proud to be part of First Data[R] Corporation, the leader in electronic commerce and payment services. First Data Independent Sales[R], a wholly owned subsidiary of First Data[R] Corp. (NYSE:FDC), processes every type of electronic payment method - credit, debit, electronic benefits transfer and electronic checks. First Data Independent Sales[R] offers popular point-of-sale hardware and software for brick-and-mortar and e-commerce acceptance and operates the LinkPoint[R] Secure Payment Gateway, the most secure payment gateway in the industry. Established in 1988, First Data Independent Sales[R] currently processes more than $12 billion in annual credit and debit card volume and more than 125 million transactions annually for its customer base of 175,000 merchants. First Data Independent Sales[R] has 400 independent agent offices and more than 2,900 sales representatives nationwide.

About Vegas Grand Prix

The Vegas Grand Prix is a three-day festival of speed and entertainment being held April 6-8, 2007 that will encircle the heart of downtown Las Vegas. The weekend will feature rock concerts, a championship boxing match, celebrity poker tournament, Easter Sunrise Services, an impressive Easter egg hunt and culminate in the internationally televised 2007 series opener for the Champ Car World Series. The race will take place on a 2.44-mile, 12-turn temporary street circuit through the heart of downtown Las Vegas.

About DDB Ventures

DDB Ventures, LLC was founded in 2005 and is owned by two Arizona businessmen, Dale Jensen and Bradley Yonover. Yonover, an entertainment entrepreneur and real estate developer, and Jensen, a financial software visionary and largest single owner of the Arizona Diamondbacks MLB team and part owner in the Phoenix Suns NBA team, have partnered to create an entertainment, motorsports and real estate development entity. Operating the Vegas Grand Prix Fueled by Visa and the First Data Grand Prix Arizona for DDB Ventures is Jim Freudenberg and his team of professionals, who have successfully run more than 70 Champ Car street racing festivals and other major motorsports events in the U.S. and throughout the world over the past 25 years.