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First Consumer DVD Player Incorporating Zoran/FFM Vaddis DVD Decoder Shipping in Japan; Sharp Corporation's New DVD Player Available Now in Japan, Provides Advanced Features, Compact Size.


SANTA CLARA, Calif.--(BUSINESS WIRE)--December 23, 1997--Zoran Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ZRAN), the leading supplier of hardware and software solutions for audio and video applications enabled by compression, announced today that the first DVD player based upon its Vaddis integrated DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 decoder, Sharp Corporation's DV-S100, has begun shipping in Japan.

Zoran's highly integrated Vaddis decoder offers the advanced feature set and flexibility which enabled Sharp Corporation to develop the industry's most robust and powerful DVD player. Zoran developed the Vaddis decoder in close cooperation with its alliance in Japan, FujiFilm Microdevices (FFM FFM Frankfurt Am Main
FFM Fat-Free Mass (muscle)
FFM Female Female Male
FFM Full Face Mask (diving)
FFM Final Fantasy Movie
FFM Fundus Flavimaculatus
FFM Frequent Flyer Mile(s) 
), a subsidiary of Fuji Photo Film Co. The collaboration between FFM and Zoran dates back to 1987 and has spanned ICs in applications ranging from digital still cameras, Dolby Digital audio decoders through MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  1 decoders and now DVD.

"We are very excited to see the Sharp DVD player based on the Vaddis decoder in the market," said Dr. Levy Gerzberg, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Zoran Corporation. "For Zoran, supporting our customers until their products are in production and beyond is an integral part of our development and productization efforts."

Sharp Corporation's DV-S100

Sharp Corporation's DV-S100 implements a full consumer product with full DVD, VideoCD and Audio CD playback. In addition, the player uses two new proprietary digital circuit technologies developed by Sharp to reproduce subtle video images which had previously been difficult to render clearly. It also takes full advantage of the high-quality of the digital audio available from DVDs via the Vaddis decoder to allow users to enjoy the advantages of advanced sound reproduction brought by three types of three-dimensional digital sound: full decoding of Dolby Digital audio (reproduces the full sound field by outputting 5.1-channel Dolby Digital sound in analog format), Dolby Pro Logic See Dolby Surround.  decoding (reproduces a theater-like sound field by outputting five Dolby Pro Logic analog channels) and Virtual Surround (creates a full-perimeter QSurround sound field using only right and left speakers). The DV-S100's compact size of just 270 mm (10.6") (W) and 80 mm (3.1") (H) allows it to form a smart-looking combo when combined with mini-component stereo systems, making it ideal for personal use.

Zoran Corporation's Vaddis DVD Decoder

The Vaddis decoder is the world's most advanced DVD solution targeted at second generation consumer stand-alone DVD/VideoCD/CD-DA players and PC-based DVD systems. Based on Zoran's proprietary MPEG 2 video and Dolby Digital audio technology, the Vaddis decoder integrates the decoding and presentation functionality required for full implementation of the DVD standard in a single chip. This includes DVD content protection (CSS (1) See Cascading Style Sheets.

(2) (Content Scrambling System) The copy protection system applied to DVDs, which uses a 40-bit key to encrypt the movie.
), Program stream demultiplexing, MPEG 2 video, MPEG 1 video, Dolby Digital (AC-3) audio, MPEG audio, audio and video synchronization, Linear PCM (1) See phase change memory.

(2) (Plug Compatible Manufacturer) An organization that makes a computer or electronic device that is compatible with an existing machine.
 audio, Subpicture, OSD (1) (On-Screen Display) An on-screen control panel for adjusting monitors and TVs. The OSD is used for contrast, brightness, horizontal and vertical positioning and other monitor adjustments. , Letterbox, Pan-Scan and more.

The first member of the Vaddis family, the ZR36700 (in Japan called the MD36700), integrates many of the different components required in first generation DVD systems and interfaces efficiently to the remaining components in the system. Using a Zoran-proprietary implementation, the Vaddis decoder requires only a single 16 Mbit SDRAM (Synchronous DRAM) A type of dynamic RAM (DRAM) memory chip that has been widely used since the late 1990s. SDRAM chips eliminated wait states by dividing the chip into two cell blocks and interleaving data between them.  for full operation. The Vaddis decoder dramatically reduces the number of chips and the size of the required memory thereby lowering the power consumption and overall cost of a DVD system.

Addressing the needs of today's competitive market, the Vaddis decoder implements Zoran's Silicon Software architecture, based on a high-performance DSP technology for enhanced flexibility and programmability. This architecture enables DVD player manufacturers to add features enabling them to differentiate their products. For example, 3D sound can be implemented on the Vaddis decoder as a Silicon Software application simultaneously with the required DVD audio decoding functions. 3D sound brings the movie theater experience of multi-channel audio to a DVD player or PC with just two speakers without requiring any additional equipment or circuitry.

The Vaddis ZR36700 DVD decoder is in volume production now and is priced at under $30 U.S. in volume quantities.

About Zoran

Zoran Corporation develops and markets integrated circuits, integrated circuit "cores" and software for digital video and audio applications enabled by compression for the PC and consumer multimedia markets. Zoran's product lines include JPEG JPEG
 in full Joint Photographic Experts Group

Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm.
 codecs, MPEG and DVD decoders, Dolby Digital and MPEG audio decoders, real-time Video CD and DVD software for the PC, and VLSI VLSI: see integrated circuit.


(1) (Very Large Scale Integration) Between 100,000 and one million transistors on a chip. See SSI, MSI, LSI and ULSI.

(2) (VLSI Technology, Inc., Tempe, AZ, www.semiconductors.
 cores. The company's SoftDVD and SoftPEG software for software-only and hardware assisted decoding of DVD and VideoCD on the PC is bundled by leading PC and graphic system manufacturers. Current applications for Zoran IC products include professional and consumer video editing systems, filmless digital cameras, PC-based or stand-alone VideoCD systems and DVD players, and digital audio systems. Zoran is headquartered in Santa Clara, California Santa Clara, California (IPA: /ˌsæntəˈklærə/) , founded in 1777 and incorporated in 1852, is a city in Santa Clara County, in the U.S. state of California.  with additional operations in Haifa, Israel, Toronto, Canada, and Tokyo, Japan.

Zoran's products and technologies have been adopted by many of the world's largest manufacturers including Acer, ATI, Avid Technology, Cirrus Logic, Compaq, Denon, Diamond Multimedia, Dolby, FujiFilm, Fujitsu, Harman Kardon, Hewlett Packard, Hitachi, IBM, Iomega, Kenwood, Marantz, Matrox, Matsushita, miro/Pinnacle, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, Packard Bell, Pioneer, Samsung, Sharp, Sony, Toshiba, Truevision, Yamaha and many others. For more information about Zoran call (408) 919-4111 or visit our web site at www.zoran.com .

About FujiFilm Microdevices

FUJIFILM Microdevices is a subsidiary of Fuji Photo Film Co., Ltd. with headquarters in Sendai Industrial Park, Japan. It is dedicated to the design, manufacture and marketing of multimedia products including: CCD CCD
 in full charge-coupled device

Semiconductor device in which the individual semiconductor components are connected so that the electrical charge at the output of one device provides the input to the next device.
 image sensors, JPEG codecs, MPEG, Audio and DVD decoders, high-speed serial bus interfaces (IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields.  1394) and others.

-0-

Note to Editors:

Vaddis, ZR367000 and Silicon Software are trademarks of Zoran Corporation.

MD36700 is a trademark of FujiFilm Microdevices.

Dolby Digital is a trademark of Dolby Laboratories.

CONTACT: Zoran Contact:

David Anisman, 408/919-4274

Director of Marketing - MPEG

davida@zoran.com

Tanya Del Vecchio, 408/919-4229

tanya@zoran.com

or

Zoran Media Contact

Carey Mitchell, 650/369-7833

Virtual Public Relations

carey@virtualpr.com

or

Investor Contact:

Hannah Bruce, 415/986-1591

Financial Relations Board

hbb@sf.frbd.com

World Wide Web Site:

www.zoran.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Dec 23, 1997
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