First Comfort Hotel & Suites Opens in Latin America; Limited-Service Hotel Concept Gains Popularity in Latin American Countries.

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Sept. 15, 1998-- Travelers to Sao Paulo, Brazil now have the choice of staying in the first Comfort Hotel & Suites in Latin America.

The recently converted, 117-room hotel offers all of the amenities and services that international business travelers have come to expect from the popular brand. The hotel is operated by Choice Atlantica Hotels, master franchisor of Choice hotel products in Brazil, Argentina, Chile, Peru, Ecuador, Paraguay, Uruguay and Bolivia.

Called the Comfort Hotel & Suites - Trianon Park, the hotel has launched a US$1.5 million renovation program to upgrade the property to the standards of a Comfort Hotel & Suites, a brand recognized for offering business-traveler-friendly amenities and services such as ergonomic chairs, spacious desks, efficient telecommunications, conveniently located dataports for PC modems and electronic locks. The hotel is located near Trianon Park in Paulista, the commercial and financial center of Sao Paulo. Rates range from US$135-$210 and include a deluxe breakfast buffet.

"Travelers tend to take the limited-service hotel concept for granted in the U.S. and Canada because they have a wide range of lodging choices," said Paul Sistare, president and CEO of Choice Atlantica Hotels. "In Latin America, however, lodging has traditionally been limited to expensive full-service hotels or somewhat unpredictable smaller hotels. With the introduction of the Comfort Hotel & Suites - Trianon Park into the Sao Paulo marketplace plus the addition of other Choice hotels in the near future, we think Choice hotels will soon become the first choice for travelers to Latin America, just as they are at other locations throughout the world."

Three Choice hotels are presently in operation in Santiago, and a Sleep Inn will open in Lima, Peru in January 1999. More than 140 Choice hotels are expected to open in South America within the next five years.

For more information or to make reservations at Choice hotels in South America - and throughout the world - call your travel professional or any of these toll-free numbers:

o From the U.S. and Canada, (1)800-228-5150. o From Chile, (800)200-560. o From Brazil, [phone]-0554.

A reservations office in Buenos Aires will open early in 1999. All reservations centers use the "Choice 2001" reservations system which confirms instantly reservations at Choice hotels worldwide.

CONTACT: Choice Atlantica Hotels

Mona Mesereau, 303-841-1511

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