First Cash Financial Services Selects Frontier Communications To Enhance Its Retail Channels.ARLINGTON, Texas--(BUSINESS WIRE)--June 16, 1999-- First Cash Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. (Nasdaq:FCFS First come, first served. ), a leading specialty finance company engaged in the acquisition, establishment, and operation of pawn stores, today announced it has selected Frontier Communications, a leading international data and Internet communications provider, for a three-year, multi-million dollar network services agreement. Frontier will provide 110 First Cash locations with Internet, frame relay A high-speed packet switching protocol used in wide area networks (WANs). Providing a granular service of up to DS3 speed (45 Mbps), it has become popular for LAN to LAN connections across remote distances, and services are offered by most major carriers. , calling card, local and long distance services on the Frontier On the Frontier: A Melodrama in Two Acts, by W. H. Auden and Christopher Isherwood, was the third and last play in the Auden-Isherwood collaboration, first published in 1938. Optronics Network(SM). These data and voice services will assist First Cash as it aggressively pursues an on-line merchandising strategy through which it expects to significantly enhance sales from its e-commerce capabilities. First Cash operates an on-line sales site with more than 250,000 images from its 110-store stable, creating its own e-commerce company at www.firstcash.com. In addition to rapidly expanding its Internet and e-commerce capabilities, First Cash is also looking to selectively open and acquire new stores in targeted markets. "Taking Frontier's frame relay solution directly to our stores allows us both real-time access to each stores' daily financial information, and enables our Web site to list items and pictures from our stores' inventory as soon as they become available," said First Cash CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Chairman Rick Powell. First Cash currently owns and operates stores in Texas, Oklahoma, Missouri, Virginia, South Carolina South Carolina, state of the SE United States. It is bordered by North Carolina (N), the Atlantic Ocean (SE), and Georgia (SW). Facts and Figures Area, 31,055 sq mi (80,432 sq km). Pop. (2000) 4,012,012, a 15. , Washington, D.C. and Maryland. It lends money on collateral of pledged personal property and retails previously-owned merchandise acquired in forfeited transactions. "Frontier's capabilities far exceeded those of its competitors. It offered us a complete, integrated end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. allowing us to continue to effectively communicate with both our store base and retail customers," added Powell. "We look forward to a very rewarding relationship with Frontier as we continue to expand our retail channels." Frontier offers retailers such as First Cash, a comprehensive communications package called Frontier ServicePro(SM). It contains a wide variety of products designed to help retailers deliver exceptional service to their customers, while streamlining communication between multiple store locations, suppliers and distribution centers. This package includes any combination of dedicated Internet, web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith. , frame relay, virtual private networks, automated conference calling, and toll-free services. "By providing First Cash with some of the most reliable and technologically-advanced services in the industry, we are connecting each store in the First Cash family back to its corporate headquarters in Arlington, Texas," said Donna Reeves, Frontier's president of sales. "It is a perfect example of a business finding creative ways of leveraging Internet technologies in an effort to both grow their business, and run it more efficiently." About Frontier Communications Frontier Communications, a unit of Frontier Corporation (NYSE NYSE See: New York Stock Exchange :FRO), is one of the leading providers of integrated communications solutions -- including Internet, IP and data applications, long distance, local telephone and conferencing -- to business customers nationwide. The self-healing Frontier Optronics Network(SM) provides customers with faster transmission speeds, greater bandwidth capacity and unrivaled reliability. For more information, visit the Frontier Web site at www.frontiercorp.com. About First Cash Financial Services A specialty finance company, First Cash Financial Services, Inc. is engaged in the operation of pawn stores which lend money on the collateral of pledged personal property, and which retail previously-owned merchandise acquired through loan forfeitures. The company also operates check cashing stores, and provides software to third-party operators in the check cashing industry. The company currently owns 135 pawnshops and check cashing stores in 11 states. Its common stock is traded on the Nasdaq Stock Market Nasdaq stock market The first electronic stock market listing over 5000 companies. The Nasdaq stock market comprises two separate markets, namely the Nasdaq National Market, which trades large, active securities and the Nasdaq Smallcap Market that trades emerging growth companies. under the ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors "FCFS." For more information, visit the First Cash Financial Services Web site at www.firstcash.com. You can receive a faxed copy of any Frontier Corporation press release dating back to June 1998, free of charge, 24 hours a day by calling 800/448-8533. 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