First Broadcasting -- Then ``Podcasting''... Now a Not Dull Antidote to the Hollywood Hype: Introducing hypecasting!LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- The much-ballyhooed, often-disdained but never boring MovieJuice.com (http://www.moviejuice.com) announces the birth of its first offspring, a radio & TV channel proudly given the name hypecasting (http://www.hypecasting.com). hypecasting features the first-ever format of movie reviews tinged with satire, audio and video comedy bits, industry scuttle, interviews with stars and directors, and Ebert & Roeperish face offs between MovieJuice's Mark Ramsey and Hollywood media guru Noun 1. media guru - someone who advises about the use of communication media media consultant adviser, advisor, consultant - an expert who gives advice; "an adviser helped students select their courses"; "the United States sent military advisors to Guatemala" Richard Laermer, the author of rabble-rousing "Full Frontal frontal /fron·tal/ (frun´t'l) 1. pertaining to the forehead. 2. denoting a longitudinal plane of the body. fron·tal adj. 1. PR" (http://www.fullfrontalpr.com). In a statement to our cynical world, Ramsey explains: "All radio and television personalities treat movie folk like a kind of cute bunny rabbit with the fluffy tail. Nah. hypecasting calls it like it is -- the bastard child whose parents don't love it and gal pals won't return calls." MJ's hypecasting is that perfect squint squint: see strabismus. toward Hollywood that moviegoers are unable to find on radio, TV or in fan- or critic sites. And it arrives not a moment too soon. Your mission: spread the hypecasting news. Hollywood is ovah. Who Is MovieJuice's Ramsey? "Mr. Ramsey" is the affable af·fa·ble adj. 1. Easy and pleasant to speak to; approachable. 2. Gentle and gracious: an affable smile. founder & host of MovieJuice.com (http://www.moviejuice.com), the industry's destination for online reviews that are finally funny. Thumbed up by Roger Ebert as one of the top 20 movie sites -- and featured in last year's "it" book "Wide Open" -- MovieJuice is observed keenly by a hell of an influential combination of movie elite and lesser-obsessed-over fans. An unstoppable know-it-all, Mark Ramsey has appeared as himself on E! Entertainment Television, VH1, MSNBC MSNBC Microsoft/National Broadcasting Company , CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , in front of his bathroom mirror, and at Thanksgiving. He is a Board Member of Broadcast Film Critics Association (http://www.bfca.org), the largest film critics' group in US and Canada, representing over 180 television, radio and online critics. He subtly dedicates his new format, hypecasting, to those dead critics who hadn't lived up to their potential. |
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