First Book That Addresses The Clamor And Demand From Marketing's Many Stakeholders To Be Accountable For Its Strategies And Activities.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c47678) has announced the addition of "Measuring Marketing: 103 Key Metrics Every Marketer Needs" to their offering. Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They are being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing's many stakeholders to be accountable for its strategies and activities. Author information John Davis is a Practice Associate Professor of Marketing at Singapore Management University The Singapore Management University (Abbreviation: SMU; Chinese: 新加坡管理大学; Malay: Universiti Pengurusan Singapura where he is also Director of the Center for Marketing Excellence. He is the author of Magic Numbers Magic numbers The number of neutrons or protons in nuclei which are required to fill major quantum shells. They occur at particle numbers 2, 8, 20, 50, and 82. for Consumer Marketing, and is founder of Brand New View, a global tr5aning and consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee consulting firm business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a . John teaches and consults with companies around the world, and is a feature speaker at conferences. he has founded two award winning companies and let marketing teams at Nike, Informix and Transamerica. He earned his MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from Columbia University Columbia University, mainly in New York City; founded 1754 as King's College by grant of King George II; first college in New York City, fifth oldest in the United States; one of the eight Ivy League institutions. and his BA from Stanford University Stanford University, at Stanford, Calif.; coeducational; chartered 1885, opened 1891 as Leland Stanford Junior Univ. (still the legal name). The original campus was designed by Frederick Law Olmsted. David Starr Jordan was its first president. . Topics Covered: Marketing planning and customer. The offering. Sales force. For more information visit http://www.researchandmarkets.com/reports/c47678 |
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