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First Asian Warner Bros. Studio Store opens to phenomenal business in Singapore.


Bros BROS Brothers
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. Studio Store, and the first in Asia, opened to record-breaking business on Saturday, Oct. 28 in Singapore's Suntec City.

A crowd of thousands attended the 3 p.m. ribbon-cutting ceremony for the premiere Studio Store, which is jointly established by Warner Bros. Studio Stores and Dickson Concepts, the first international licensee of Warner Bros. Studio Stores.

Prominently positioned in the retail entertainment mall of Suntec City, Asia's largest office, convention center and exhibition complex, the first Warner Bros. Studio Store in Asia occupies nearly 10,000 square feet. Singapore's opening-day volume was the fifth highest in the history of Warner Bros. Studio Stores, exceeded only by New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 and London flagships, Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , and Ala Moana Ala Moana in the Hawaiian language means path to the sea. It is the name of a commercial, retail and residential district of Honolulu, Hawai‘i nestled between Waikīkī to the east, Kaka‘ako and Honolulu Harbor to the west. , Hawaii.

"The enthusiastic reception to our Studio Store concept in Singapore far exceeded our expectations," said Peter Starrett, president, Warner Bros. Studio Stores. "Our strong opening results will no doubt accelerate the opening of additional Studio Stores in Singapore and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. ."

Singapore's Central Business District has evolved into a pivotal destination for doing business in the region, and this first Warner Bros. Studio Store is ideally located to tap into the broad customer base of local and overseas convention and exhibition delegates and corporate financiers.

The Singapore opening will be followed by the flagship Hong Kong location at Manson House on Nathan Road in Tsimshatsui on Nov. 17, 1995. Hong Kong's Causeway Bay Causeway Bay or East Point is a heavily built-up area of Hong Kong, located on the northern shore of Hong Kong Island, and covering parts of Wan Chai and Eastern districts.  location at the Park Lane Fashion House will open on Dec. 2, followed by the Singapore flagship opening on Orchard Road Orchard Road is a road in Singapore that is the retail and entertainment hub of the city-state. It is regularly frequented by the local population as well as being a major tourist attraction. Often the surrounding area is known as Orchard and associated with the road.  in December.

In October 1994, Dickson Concepts, the company which owns the prestigious Harvey Nichols Harvey Nichols ("Harvey Nicks"), founded in 1813, is an upmarket department store chain. Its original store is in London, England, but it expanded to Leeds, England, and later to more cities in the United Kingdom and elsewhere.  department store in London and the French luxury goods group S.T. Dupont, signed an exclusive long-term agreement with Warner Bros. Consumer Products, a division of Warner Bros., to establish a significant retailing presence for Warner Bros. Studio Stores in both Hong Kong and Singapore.

Dickson Concepts is the first licensee of Warner Bros. Studio Stores in Asia, as until now the focus has been on company-owned Warner Bros. Studio Stores throughout the United States and Europe. The company has previously announced The Daiei Inc. as franchise partner to open stores in Japan.

Warner Bros. Consumer Products, which includes the Licensing, Studio Stores, Warner Bros. Interactive Entertainment and Warner Bros. Toys divisions, is a division of Warner Bros.

CONTACT: Liz Gardner, 818/954-3809
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 6, 1995
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