Firm's new president to push digital experience.Rob Hummel hummel entire, naturally polled deer. admits to reluctance in Hollywood to using digital cameras to shoot feature films. He also admits that he's a guilty party in that he promoted use of film because no digital camera had been developed that could equal what film can do on the big screen. But now the 27-year entertainment industry veteran has found that digital camera in the Dalsa Origin The Dalsa Origin is the first camera designed and built by Dalsa Corporation to be used specifically for digital cinematography. Technical details The Dalsa Origin is the first commercially available digital cinema camera to capture at 4K resolution, the emerging quality . As the new president of Dalsa Digital Cinema in Woodland Hills, it will be Hummel's responsibility to get the camera out to and used by cinematographers, directors and producers. "This is exciting for me because I feel I can take the lead on something that will revolutionize rev·o·lu·tion·ize tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es 1. To bring about a radical change in: Television has revolutionized news coverage. 2. the way films are made and do it without compromise," Hummel said. Dalsa Digital Cinema is a division of Dalsa, Corp., based in Toronto. Hummel begins his new position Nov. 28. Dalsa Digital Cinema is a camera rental facility located in the 6100 block of Variel Avenue. The company recently signed a lease to move into an adjoining building in order to expand camera preparation areas. Before being hired by Dalsa--the president position was created for him--Hummel spent the past year consulting for some of the major film studios, including Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) ., his previous employer. Hummel's role is to oversee the rental facility and getting the cameras out there and used on feature fdms. Vice President John Coghill focuses on the manufacturing, design and development of the cameras. With his experience and ties to the filmmaking film·mak·ing n. The making of movies. community, Hummel is able to anticipate the needs of those working with digital cameras. Hummel cautioned filmmakers away from the current batch of digital cameras because they tend to be modified high definition cameras with a resolution that couldn't match that of 35 mm film. But the Origin's 4K resolution turned Hummel's thinking around. "With this camera, handled properly and projected with 4K digital equipment it looks like 70 mm," Hummel said. Before joining Warner Bros. he held executive veteran, positions as Senior Vice President, Digital Cinema, for SONY Corp. Of America; executive vice president, digital development for Technicolor; head of animation technology for DreamWorks SKG SKG Stichting Kwaliteit Gevelbouw (Dutch) SKG Spielberg, Katzenberg,and Geffen (DreamWorks Studios) SKG Thessaloniki, Greece - Thessaloniki (Airport Code) SKG Smith and Kraus Global ; vice president, technology at Disney TV Animation; and director of post production for Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney and Touchstone touchstone Black, silica-containing stone used in assaying to determine the purity of gold and silver. The metal to be assayed is rubbed on the touchstone, and then a sample of metal of known purity is rubbed on the stone right next to it. Pictures. Hummel is a recipient of the Digital Cinema Pioneer Award and edited the eighth edition Of the "American Cinematographer Manual.:" |
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