Fireclick and Mercado Software partner to deliver comprehensive analytics for online commerce.Mercado Software and Fireclick, Inc. have announced a partnership to co-market their respective offerings for online retailers, Mercado's Commerce Search & Navigation (CSN CSN Crosby, Stills, and Nash (band)CSN Centrala studiestödsnämnden (Swedish: state education grant and loan program) CSN Confédération des Syndicats Nationaux (French) ) and Fireclick's Netflame Web analysis service. These complementary offerings combine state of the art search and browse metrics, Web site analytics, and performance measurements. Together, CSN and Netflame provide leading online retailers with the information and tools they need to enhance the online shopping experience. Mercado and Fireclick also announced today that Tower Records is already benefiting from this combined offering. "Using CSN and Netflame, Tower gets a complete picture of how customers are interacting with our Web site, including search, browse, promotions, product pages and checkout. This valuable information helps us fine-tune our Web site, merchandising campaigns and our product offering," said Kevin Ertell, Senior Vice President of Online Operations at Tower Records. Mercado's CSN is a comprehensive search, navigation and merchandising solution for online commerce. The CSN package features Mercado's Web services-based core search and navigation technology, SearchStream Analysis reporting for insight into search and browse behavior, a Commerce Management Console A terminal or workstation used to monitor and control a network. See Microsoft Management Console. (CMC (Common Messaging Calls) A programming interface specified by the XAPIA as the standard messaging API for X.400 and other messaging systems. CMC is intended to provide a common API for applications that want to become mail enabled. 1. ) designed to give merchandising managers more control, a wide range of retail-specific dictionaries to improve search quality, and the UniClass automated classification and attribute extraction tool to enhance underlying data quality. With CSN, online retailers have all the elements necessary to combine superior search and browse capabilities with merchandising rules to bring featured, relevant products to the shopper's attention. Mercado's SearchStream Analysis provides key metrics on search and browse actions and the results returned. Fireclick's Netflame provides a consolidated view of all site activity, including detailed ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for all marketing campaigns--paid search, e-mail, banners, etc. The Netflame service helps online businesses increase revenue and reduce costs by providing critical metrics about visitor behavior, marketing campaigns, and conversion analysis. Netflame's reporting tools provide powerful, yet easy-to-understand, actionable information in real time for better operational decisions. Netflame's standard features include the Site Explorer Site Explorer is a web information tool by Yahoo! See also
tr.v. su·per·im·posed, su·per·im·pos·ing, su·per·im·pos·es 1. To lay or place (something) on or over something else. 2. directly on the site, the Fireclick Reporter for one-click export into pre-defined Microsoft Excel (tool) Microsoft Excel - A spreadsheet program from Microsoft, part of their Microsoft Office suite of productivity tools for Microsoft Windows and Macintosh. Excel is probably the most widely used spreadsheet in the world. Latest version: Excel 97, as of 1997-01-14. workbooks, and the Fireclick Index for a direct comparison of e-commerce results to other leading online retailers. All Netflame features are included in one basic monthly fee. "Fireclick's partnership with Mercado Software provides an excellent opportunity to offer online retailers the information and tools they require to stay competitive," said Ram Srinivasan, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Fireclick. "Our mutual customers will benefit from superior search and browse capabilities combined with the most comprehensive set of real-time, actionable information about visitor behavior, marketing campaigns, and online merchandising. " "We are pleased to partner with Fireclick to complement our powerful search, browse and merchandising solution with the most innovative Web analytics solution for online retailers," said Menachem Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. , CEO of Mercado Software. "Tower Records is the first of many joint customers that we anticipate will leverage the strong synergy between CSN and Netflame." |
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