Fireclick Deploys Open, Independent Integration with E-Mail Vendors; Integration with Company's Open Architecture Requires No Custom Development.MINNEAPOLIS -- Fireclick, Inc., a wholly-owned subsidiary of Digital River, Inc. (Nasdaq:DRIV DRIV Drive (street type) ) and leading provider of Web analytics solutions, today announced that its Web analytics service can be seamlessly integrated into e-mail vendors' systems without custom development. By taking advantage of Fireclick's open architecture, online merchants that utilize e-mail campaigns can increase speed-to-market, lessen less·en
v. less·ened, less·en·ing, less·ens
1. To make less; reduce.
2. Archaic To make little of; belittle.
To become less; decrease. the costs associated with custom development and gain deeper intelligence into the effectiveness of their e-mail campaigns. Fireclick's Web analytics service is currently integrated into numerous e-mail vendors, including BlueHornet Networks, Inc.; CheetahMail, Inc., an Experian Company; Responsys, Inc.; and WhatCounts, Inc.
"The open architecture that supports Fireclick's Web analytics service continues to provide a competitive advantage for the company and its online merchants," said Ram Srinivasan, Digital River's vice president of analytics and general manager of Fireclick. "By partnering with Fireclick, e-mail vendors can avoid custom development that other partners require. As a result, the joint solution costs less and is easier to use, maintain and deploy - all attractive qualities for online merchants looking to maximize the sales and effectiveness of their e-mail campaigns."
By integrating Fireclick's solution with an e-mail system, online merchants gain access to Fireclick's e-mail campaign wizard. This wizard defines, deploys, monitors and refines e-mail campaigns. It also automatically monitors campaign progress, provides user level feedback to the e-mail campaign systems and triggers events based on business rules for more efficient use of e-mail campaigns.
"We are pleased to partner with Fireclick to make integrating Web analytics with e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. a very smooth and simple process," said Scott Olrich, CMO CMO
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See collateralized mortgage obligation (CMO). of Responsys. "Fireclick's approach to integrating with e-mail providers in this age of proprietary interfaces is a very effective and efficient way of doing business. By combining the strength of our robust e-mail technology platform with Fireclick, we can offer online merchants the advanced e-mail marketing capabilities they are looking for Looking for
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"Through our partnership with Fireclick, we can provide a compelling offering for online merchants seeking to maximize the effectiveness and relevancy of their e-mail campaigns," said Tim Marusich, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BlueHornet. "Fireclick's Web analytics service can help online merchants learn more about their users, while we help online merchants deliver more tailored e-mail campaigns. Together, our comprehensive solutions can help online merchants drive their conversion rates and revenues to grow their businesses."
"We wanted a solution that was easy to deploy and maintain and could help us grow our online business," said Karl Philip Lund, director of interactive marketing for Norwegian Air Shuttle An air shuttle is a shuttle service operated with aircraft. Although many airlines employ "shuttle" in their name, a true air shuttle is typically characterized by
Fireclick, Inc., a wholly-owned subsidiary of Digital River, Inc., provides a comprehensive Web analytics solution that offers online businesses real-time, actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action.
An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. information about their customers. The sophisticated data delivered by the application service can be used to improve operating results, create a better user experience, and increase site traffic, revenues and profits. For more information, visit www.fireclick.com.
About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. , builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, site merchandising, advanced reporting and analytics, product fulfillment ful·fill also ful·fil
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.
2. , e-marketing and multi-lingual customer service.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in Chicago, Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see .
Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains. , London, and Cologne Cologne (kəlōn`), Ger. Köln, city (1994 pop. 962,500), North Rhine–Westphalia, W Germany, on the Rhine River. It is a commercial, financial, and industrial center, a rail and road junction, and a river port. , Germany. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. Fireclick is a registered trademark of Fireclick, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.