FireSocket Expands Automotive Dealer CRM Platform with Service and Repair Department Profit Optimization.DealerSocket Enhancement Makes Service and Repair Departments More of a Profit Center SAN CLEMENTE San Clemente (săn klĭmĕn`tē), city (1990 pop. 41,100), Orange co., S Calif., on the Pacific coast; inc. 1928. Camp Pendleton, a large U.S. marine base, adjoins the city, which is chiefly residential. , Calif. -- FireSocket, a growing software company serving automotive dealers, today announced significant enhancements to its enterprise-wide customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) platform, DealerSocket. The upgrade focuses on the automotive service department and includes dynamic appointment scheduling, service management and follow up support tools that promise to optimize a critical but often neglected part of a dealer's business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets . With as much as 60 percent of the average automotive dealership's profits coming from automotive service and repair departments, these new features stand to be welcomed by dealers. Most CRM technologies focus solely on a dealer's sales and customer service operations, making the DealerSocket upgrade rather unique in the industry. "This is exactly what the industry needs right now," said Jim Brown
James Nathaniel Brown (born February 17, 1936) is an American former professional football player who has also made his mark as an actor and social activist. , general manager, Larry H. Miller Lawrence Horne "Larry H." Miller (born April 26, 1944) is a Utah businessman and philanthropist. He is well known as the owner of the NBA's Utah Jazz. Miller is also the owner of an automotive dealership, and a variety of other business ventures including Prestige Financial, Jordan , LEXUS. "For us, technology has to connect to revenue. And DealerSocket does this for us with every new product that they release to the market." Cracking the "Pace of Play" Code Already one of the industry's most comprehensive dealer operations management Operations management is an area of business that is concerned with the production of goods and services, and involves the responsibility of ensuring that business operations are efficient and effective. platforms, DealerSocket's strength lies in supporting the unique way in which an automotive dealership actually runs day to day. After all, the platform was created by two technology consultants who worked for a full year in a dealership prior to writing a single line of code. Today, DealerSocket is one of the fastest growing software companies in the industry, with nearly 500 dealerships deployed on the platform. Last year, responding to demand, the company focused on cracking an industry-wide challenge: optimizing service scheduling, called "pace of play" in the industry. Managing the schedule of vehicles against specific technician and resource availability is a complicated problem facing nearly all dealerships. "Most don't fare well," said Jonathan Ord, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of FireSocket. "Controlling and managing the pace of service is one of those 'make or break' issues in creating the ideal customer experience for a service department's customers," said Ord. "Unfortunately, it's often left to chance at most dealerships." The new DealerSocket platform addresses the pace of play issue with an interactive "service calendar" feature. Unique in the industry, this extended service functionality manages all service appointments for the dealership to help maintain and organize customer relationships and provide the best service possible to all its customers. It helps the dealership assess and manage capacity and service drive loading. It also manages types of service customers (wait in customers, loaner vehicle customers, etc.) and automatically manages appointment cancellations, confirmations, no shows and reappointments on the fly. DealerSocket has even included a service loaner vehicle tracking and optimization tool. Upgrades to the DealerSocket platform include: * Service Calendar - easy to use graphical look at all service drive interactions and schedules, including operation code level views * Media Mail - availability for DealerSocket customer to send flash video email marketing automatically based on service interactions * Survey Functionality - online automated surveys for customers to provide feedback at any point in the customer lifecycle * Roll-up Reporting - new metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. added to reporting functionality for large dealerships and dealership groups * Loaner and Rental Vehicle - maintains loaner vehicle information including availability, service schedules, forecasts and customer check out tools For more information on this upgrade, visit www.dealersocket.com. About FireSocket Based in San Clemente, California
San Clemente is a city in Orange County, California, United States. As of 2005, the city population was 65,338. , FireSocket is a CRM software provider focused on providing the most comprehensive solution available to the U.S. automotive dealership market with its DealerSocket platform. Currently nearly 500 dealers use the DealerSocket solution to optimize and manage their sales, customer communications and service department operations. Dealership franchises of all sizes, including Van Tuyl Manufacturer of high end bicycles, based in The Netherlands. Van Tuyl. Dutch professional cyclist, Marianne Vos of Team DSB Bank, uses Van Tuyl bicycles. , Cush, Gosch, Larry H. Miller, Ken Garff Ken Garff (????-2003) was a Utah businessman who owned several automobile dealerships along the Wasatch Front. His company, Ken Garff Automotive Group, also owns the Arena Football League's Utah Blaze. External links
adj. moss·i·er, moss·i·est 1. Covered with moss or something like moss: mossy banks. 2. Resembling moss. 3. Old-fashioned; antiquated. and Hendrick Automotive, to name a few, are using the DealerSocket platform because of its proven ability to optimize operations, revenues and profits. More information available at www.firesocket.com. |
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