FirePond and Hyperion Form Strategic Alliance to Integrate eCRM Offerings.Business/Technology Editors WALTHAM, Mass. and SUNNYVALE, Calif.--(BUSINESS WIRE)--June 29, 2000 Integration of FirePond Application Suite and Hyperion Essbase OLAP (OnLine Analytical Processing) Decision support software that allows the user to quickly analyze information that has been summarized into multidimensional views and hierarchies. OLAP tools are used to perform trend analysis on sales and financial information. Server Will Enable Organizations to Drive Stronger, More Profitable Customer Relationships FirePond (Nasdaq:FIRE), the leading global provider of integrated e-business solutions for multi-channel selling, and Hyperion (Nasdaq: HYSL), a leader in business analysis software, today announced a strategic alliance to deliver an integrated eCRM analysis solution that will help organizations gain a single view of their customers across both Brick and Mortar See bricks and mortar. and e-channels, including Web sites, call centers and direct sales channels. Both companies will offer the solution to thousands of customers in their combined installed base. Under the agreement, the companies will integrate the market-leading Hyperion Essbase OLAP Server with FirePond Application Suite. The integration will provide organizations with a robust and scalable eCRM analysis platform that provides a comprehensive view of customer interactions and sales transactions originating within the FirePond Application Suite. The performance, scalability and robust, Web-enabled business analysis capabilities in Hyperion Essbase will help users across all departments analyze information from e-commerce channels or traditional channels such as direct sales forces, distributors, dealers or agents. With access to information from across all points of customer interaction, joint Hyperion and FirePond customers will be able to transform and optimize their business-to-business (B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business ) selling models and execute customer-focused e-business strategies. "As investors and managers increasingly demand accountability for e-Business investments, many companies are recognizing that business analysis is required to understand profitability and execute on plans," said Jeff Rodek, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Hyperion. "Hyperion and FirePond will help organizations understand and optimize their relationships with customers, which is critical in today's customer-driven economy. These capabilities will help these organizations gain a comprehensive understanding of customer behavior, purchases and preferences in order to optimize the overall buying experience and drive profitability." The integrated solution will provide users with a dramatically enhanced view into market trends, individual online customer behavior, preferences and transaction patterns. By accessing and analyzing data driven directly from the selling process across many channels of distribution, organizations can enrich the online customer buying experience, optimize sales and marketing strategies, enhance product planning Product Planning is the ongoing process of identifying and articulating market requirements that define a product’s feature set. See also
"Hyperion's world class expertise and technology leadership in eCRM analysis is the perfect complement to our leading e-business, sales and marketing solutions," said Klaus Besier, chairman and CEO of FirePond. "This partnership unites two of the most comprehensive e-business technology offerings available -- helping companies to make informed strategic decisions that drive revenue, market share, and sustainable competitive advantage." About FirePond Application Suite The FirePond Application Suite is integrated e-business sales and marketing software that allows companies to deliver highly consistent and personalized interactive buying experiences to their customers over the Internet, as well as in more traditional selling channels, to increase customer conversion and retention. The Suite consists of: FirePond Business Rule Engine, FirePond Commerce, FirePond Sales, FirePond Sales Manager sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → , FirePond Process Server, FirePond Enterprise Workbench. About Hyperion Essbase OLAP Server In use today by more than 3,000 companies, Hyperion Essbase OLAP Server is a strategic analytical platform optimized for enterprise management reporting, analysis and planning applications. It supports multi-user read/write access, large-scale data capacity, robust analytical calculations, rich attribute analyses, and sophisticated OLAP queries and delivers it all in a Web-centric architecture across multiple open hardware platforms Each hardware platform, or CPU family, has a unique machine language. All software presented to the computer for execution must be in the binary coded machine language of that CPU. Following is a list of the major hardware platforms in existence today. See platform. . Hyperion Essbase provides intuitive multidimensional data navigation and consistent, rapid response times in network-centric computing environments. More than 350 Hyperion alliance partners, including Baan, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Lawson Software (Lawson Software, St. Paul, MN, www.lawson.com) A software company that specializes in ERP for vertical markets including health care, retail, public sector, professional and financial services. , PeopleSoft, ShowCase and Walker, leverage Hyperion Essbase as a strategic enterprise OLAP platform for business analysis. Hyperion Essbase is currently available on HP-UX HP's version of Unix that runs on its 9000 family. It is based on SVID and incorporates features from BSD Unix along with several HP innovations. (operating system) HP-UX - The version of Unix running on Hewlett-Packard workstations. , IBM AIX (Advanced Interactive eXecutive) IBM's Unix-based operating system which runs on its Intellistation workstations and pSeries, p5, iSeries and i5 server families. , Sun Solaris, IBM AS/400, IBM S/390, Compaq Alpha NT, Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. 2000, Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. , and Windows 95/98 platforms. Additional information about Hyperion Essbase is available at http://www.hyperion.com/essbaseolap.cfm. About FirePond Headquartered in Waltham, Mass., FirePond (www.firepond.com) is the leading global provider of integrated e-business solutions focused on multi-channel sales success. Our award winning technology and sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. expertise enable companies to exceed revenue goals and increase margins by taking control of every selling interaction. The FirePond Application Suite enables companies to standardize their enterprise e-business sales strategies on a single Internet-based solution, by applying consistent, consultative selling Consultative selling emphasizes customer needs and meeting those needs with solutions combining products and/or services. A consultative salesperson typically provides detailed instruction or advice on which solution best meets these needs. practices across all sales channels simultaneously. Capturing real-time customer information from automated selling interactions, companies can coordinate immediate, intelligent responses to every revenue opportunity. Some of the world's most successful companies depend on FirePond solutions to help them sell and distribute their complex products and services, including Freightliner, Blue Cross Blue Shield Blue Shield A US not-for-profit health care insurer that is a reimbursement intermediary for physicians. Cf Blue Cross. of Minnesota, Renault, Empire Blue Cross and Blue Shield, Compaq, Ricoh Europe and Hitachi.Construction Machinery. About Hyperion Hyperion (Nasdaq: HYSL) is a leader in business analysis software. Hyperion helps business leaders plan, manage and execute on strategies by analyzing information on e-business initiatives, supply chain execution, customers, operations and finance. The company's market-leading OLAP (online analytical processing Online Analytical Processing, or OLAP (IPA: /ˈoʊlæp/), is an approach to quickly provide answers to analytical queries that are multidimensional in nature. ) technology, packaged business analysis applications and tools are used by 6,000 organizations worldwide, including more than 60 of the Fortune 100 and more than 40 of the Financial Times European Top 100. In addition, 350 Hyperion alliance partners deliver technology, applications and services to increase the flexibility and choice for customers. Headquartered in Sunnyvale, California Sunnyvale ([sʌniveil]) is a city in Santa Clara County, California, United States. It is one of the major cities that make up the Silicon Valley. As of the 2000 census, the city population was 131,760. , the company has offices in 26 countries. More information is available at http://www.hyperion.com, info@hyperion.com, or 1-800-286-8000. FirePond and FirePond products are trademarks of FirePond, Inc. Hyperion and Essbase are registered trademarks and Hyperion Solutions Hyperion Solutions Corporation is a business performance management software company, located in Santa Clara, California, USA. Many of its products are targeted at the Business Intelligence and Business performance management market. is a trademark of Hyperion Solutions Corporation. All other product or company names are the properties of their respective owners. FirePond's Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement Portions of this release contain forward-looking statements regarding future events and are subject to risks and uncertainties. FirePond wishes to caution you that there are some factors that could cause actual results to differ materially from the results indicated by such statements. These factors include, but are not limited to: difficulties encountered in integrating this joint service offering; quarterly fluctuations in operating results attributable to the timing and amount of orders for our products and services, market acceptance of our FirePond Application Suite and its components, our ability to keep pace with changing product requirements and factors affecting the demand for e-business sales and marketing solutions, and those factors contained in the section titled Risk Factors beginning on page 4 of our Registration Statement on Form S-1 (No. 333-90911) as filed with the Securities and Exchange Commission. Hyperion's Safe Harbor Statement Statements in this press release other than statements of historical fact are forward-looking statements, including, but not limited to, statements concerning anticipated product features, the potential success of the anticipated product offerings and the potential market opportunities for eCRM analysis. Such statements constitute anticipated outcomes and do not assure results. Actual results may differ materially from those anticipated by the forward-looking statements due to a variety of factors, including, but not limited to the company's ability to retain and attract key employees, the successful and timely development of new products, the impact of competitive products and pricing, customer demand, and technological shifts. For a more detailed discussion of factors that could affect the company's performance and cause actual results to differ materially from those anticipated in the forward-looking statements, interested parties should review the company's filings with the Securities and Exchange Commission, including the Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. filed on September 28, 1999 and the company's Report on Form 10-Q Form 10-Q See 10-Q. filed on February 15, 2000. The company does not undertake an obligation to update its forward-looking statements to reflect future events or circumstances. |
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