Printer Friendly

FirePond Sets Sights On Brightware.

FirePond Inc., a provider of integrated e-business selling solutions, announced it has signed a definitive agreement to acquire Brightware, Inc., a supplier of e-customer assistance software. The acquisition leverages the strengths of both companies to create an intelligent sales and service interaction suite to acquire and retain customers. FirePond expects the acquisition to extend its position in the eCRM market, adding Brightware's Contact Center and line of Assistance applications to its suite of e-business solutions. Brightware's customer base is aligned with FirePond's targeted vertical markets (financial services, telecommunications, high tech, retail and travel). The combined entity will deliver a range of intelligence and automation capabilities intended to drive sales transactions and manage customer interactions across sales and communication channels. FirePond will retain Brightware's San Rafael, California facility as its West Coast development hub. Under the terms of the agreement, FirePond wil l purchase Brightware for $9 million in cash and 3 million shares of its common stock.
COPYRIGHT 2001 Technology Marketing Corporation
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion




Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Company Business and Marketing
Publication:Customer Interaction Solutions
Article Type:Brief Article
Geographic Code:1USA
Date:Mar 1, 2001
Previous Article:eSpeed Purchases Ascendant Centers.
Next Article:Racal Name Change.

Related Articles
FirePond to Acquire Brightware; Combined Companies Offer Customer-Focused Platform for Sales and Service Interactions.
Firepond Completes Acquisition of Brightware.
Firepond Reports First Quarter Results; Strategically Positioned in the eCRM Market; Enters Second Quarter Focused on Marketing and Sales Execution.
Brightware Advances Java Platform Adding UNIX and Linux support to Brightware 2001.
Brightware and Recognized for eCustomer Assistance Excellence.
Brightware Helps Nationwide Automate Customer Email Inquiries.
ADVISORY/ Brightware and Best Present ``Turning eService into Profits''.
Firepond Delivers First Integrated Sales and Service Offering from Brightware Acquisition; Web SalesPerformer Combined with Concierge for Intelligent...
Firepond Announces Restructuring; Reduces Workforce by Approximately 20%.
Independent Health Association Successfully Lowers the Cost of Sales With Firepond's Insurance SalesPerfomer.

Terms of use | Copyright © 2015 Farlex, Inc. | Feedback | For webmasters