FirePond Sets Sights On Brightware.
FirePond Inc., a provider of integrated e-business selling
solutions, announced it has signed a definitive agreement to acquire
Brightware, Inc., a supplier of e-customer assistance software. The
acquisition leverages the strengths of both companies to create an
intelligent sales and service interaction suite to acquire and retain
customers. FirePond expects the acquisition to extend its position in
the eCRM market, adding Brightware's Contact Center and line of
Assistance applications to its suite of e-business solutions.
Brightware's customer base is aligned with FirePond's targeted
vertical markets (financial services, telecommunications, high tech,
retail and travel). The combined entity will deliver a range of
intelligence and automation capabilities intended to drive sales
transactions and manage customer interactions across sales and
communication channels. FirePond will retain Brightware's San
Rafael, California facility as its West Coast development hub. Under the
terms of the agreement, FirePond wil l purchase Brightware for $9
million in cash and 3 million shares of its common stock.