Fiorina, ex-boss of HP, to run for Senate seat.

Byline: Seema Mehta; Los Angeles Times 

GARDEN GROVE, Calif. -- Former Hewlett-Packard Chief Executive Carly Fiorina announced her candidacy for the U.S. Senate in the California Republican primary, arguing that her business experience makes her the only viable candidate to challenge Democratic incumbent Barbara Boxer.

"If it isn't obvious to you by now, let me make it official today: I am a candidate to serve you as your U.S. senator," Fiorina said at the Garden Grove warehouse of Earth Friendly Products, which makes home products such as phosphate-free detergent.

Fiorina, whose hair was sheared close to her scalp after a nine-month battle with breast cancer, said she expected the race to get ugly. "I have to say, after chemotherapy, Barbara Boxer just isn't that scary," she said. "She has always taken the low road to higher office, so get ready. But it's OK, I can take a punch, and I can throw a punch."

Fiorina called for smaller government, decreased spending and increased transparency. She pledged not to raise taxes and decried the "rabid partisanship" in Washington. She excoriated Boxer's legislative record and said the Democrat's positions have killed jobs in California.

Boxer has the edge in Democratic-leaning California, but Fiorina's entry means the race will be among the most closely watched in the nation. The charismatic former business leader could be Boxer's greatest challenge since her election to the Senate in 1992. But that's if Fiorina emerges the victor in what is likely to be a bruising Republican primary.

She announced her candidacy in Orange County, home turf of the conservative state assemblyman who is her only challenger in the primary. The battle between Fiorina and Chuck Devore of Irvine reflects a greater ideological debate dividing Republicans across the nation, and led to the loss of a Republican House seat in upstate New York on Tuesday.

Devore, 47, is a conservative who is well-known in state GOP circles but has little name recognition across the state and may not have the financial wherewithal to compete with Fiorina.

Fiorina, 55, has no elective experience but is viewed by some as the strategic choice who would have a better chance taking on Boxer because of her more moderate views and her deep pockets. Fiorina has vast personal wealth; her HP severance alone exceeded $21 million after six rocky years as chief executive.

But upheaval during her tenure at the company, a spotty voting record and her new arrival to politics make some wary of her.

Democrats seized on these issues to paint Fiorina as an inept businesswoman who got rich off the backs of workers and as out of touch with ordinary people.

"The last thing Californians need in a U.S. senator is a failed CEO who was fired by her last employer after taking $100 million for herself," said John Burton, chairman of the California Democratic Party.

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Michal Czerwonka / Getty Images : Carly Fiorina announces her candidacy Wednesday in Garden Grove, Calif. She will compete with Assemblyman Chuck DeVore for the Republican nomination to challenge Democratic Sen. Barbara Boxer. Fiorina lost her hair during chemotherapy for breast cancer. (0410379934)

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