Finding more effective ways to serve the customer.

In today's Latin American market, customer service is the name of the game. As a result, new business solutions are helping Latin companies deliver the level of customer service needed in a competitive global economy.

Sophisticated customer relationship management (CRM) solutions can help a wide array of enterprises, from a major telecommunications company trying to expand its regional market, a bank looking to implement new online services, or a retailer who wants to expand his customer base.

Other business-to-business (B2B) solutions focus on infrastructure -- making sure large-scale organizations have the right network in place to operate with maximum efficiency and to provide customers with the best service.

Like almost every aspect of e-commerce, CRM and B2B solutions are evolving rapidly. Many solutions allow sales personnel and managers to have instant access to a customer's past history, helping them to make marketing, sales or credit decisions on the spot. New systems can harvest the raw data in a company's customer database to find promising new relationships, suggest new approaches, build revenue and enhance profitability.

As Internet usage by both businesses and end users continues to grow throughout Latin America, these new types of e-business solutions offer the promise of maximizing each organization's customer relationships.

CLAdirect -- Expert Providers of Internet working Solutions

For almost four years, CLAdirect has been involved in infrastructure development of the Internet in Latin America. As the Internet environment has grown more complex, there is a greater need for CLAdirect's state-of-the-art networking solutions.

"We have the experience and the expertise to guide ISPs, carriers, telcos, dot-coms and other corporate clients in the market," says Kristen Mustad, CEO of the company. "We know how to build solutions. We know where the technology is going, and we know how to integrate products from different manufacturers."

"Right now, there are a number of different business models taking advantage of the Internet," adds Mustad. "You'll find ISPs offering different types of wireless access or large-scale data centers offering web hosting, secure e-commerce transactions to retailers and even applications provision. In this environment, there is a great need for CLAdirect's solutions."

Founded in 1997, CLAdirect is the leading provider of internetworking solutions for Latin America and the Caribbean. For more information, visit www.CLAdirect.com.

Going beyond CRM...

Tired of your e-business headache? Unsure of how to tackle the problem? Let Multiactive's Entice! [TM] enable you to conduct your e-business the way it was meant to be.

More and more senior executives are turning their attention to Customer Relationship Management (CRM), with the understanding that creating a positive experience will help in retaining their customers. In order to succeed in the new economy, there is more to running a successful operation is more than relying on CRM alone.

Proud recipient of both Best of Show, Enterprise Productivity at COMDEX Fall 1999 and Best E-commerce Application, Spring Internet World 2000, Entice! by Multiactive will take your company beyond CRM and launch you into the world of e-business.

How can Entice! help? Think of it as a solution to overcome your

e-business hurdles:

* Achieving greater profitability and ROI.

* Offering improved customer relationships through automated marketing campaigns.

* Ensuring your customers find the information they are looking for.

* Delivering efficient customer self-service through targeted content delivery.

* Allowing your salespeople and business partners to access the information they need anytime, wherever they are.

Together with Entice! you can orchestrate a more focused e-business strategy. Your e-business will be more efficient, attract more sales leads, and build long-lasting, personalized relationships with individual customers.

* Attract and retain customers.

* Turn them into loyal customers for life.