Financing Extends Assure Drilling Program.

Energy Editors/Business Editors

CALGARY, Alberta--(BUSINESS WIRE)--Jan. 15, 2004

Assure Energy, Inc. ("Assure" or the "Company") (OTCBB:ASUR-News; Frankfurt WKN: 357954, ASL) is pleased to announce that it is extending its ongoing drilling program of ten wells in the Western Sedimentary Basin of Canada, with the addition of four new gas wells in Northeast British Columbia (B.C.). President Harvey Lalach commented that "the recent financing (December 3, 2003) in excess of $5,000,000 dollars has enabled us to accelerate our corporate growth through the drill bit to discover more reserves, increase cash flow and build shareholder value."

Assure's exploration focus in Northeastern B.C. is intended to establish a foothold in the region, driven by the province's abundant resources of natural gas. Reports indicate that in 2002 alone, 643 oil and gas wells were drilled in B.C. which produced 1.2 trillion cubic feet (tcf) of natural gas, the most in its history. Colin Emerson, Assure's Exploration Manager stated, "We are in an area known for multi-zone gas reservoirs. We have budgeted a capital expenditure of approximately $3.7 million to evaluate 5 gas prospects. If successful, locations have been identified to further exploit Assure's core area. The Company has invested in the construction of area infrastructure and the lands are adjacent to pipeline systems. Drilling these wells advances our expertise in the area and should contribute to our exploration strategy to focus the Company's production weight on natural gas."

Assure previously announced the details of its Fall program (See news release dated September 12, 2003) and reports that 7 wells to date have been drilled to target depth and are currently being evaluated. Lalach added that "we intend to begin releasing results further into this quarter for the initial wells drilled in the original Fall exploration program."

ABOUT ASSURE ENERGY, INC.

Assure Energy, Inc. is principally engaged in the exploration, development and acquisition of petroleum and natural gas properties located in the Western Sedimentary Basin of Canada. Assure's plan of business is to grow through accretive acquisitions and through the drill bit. Assure Energy operates through its wholly owned subsidiary, Assure Oil and Gas Corp. of Calgary, Alberta, and its wholly owned subsidiary Westerra 2000 Inc. Through Assure Holdings Limited, of Calgary Alberta, Assure Energy, owns approximately 48.5% of Quarry Oil and Gas Limited, (TSV - QUC) a Calgary, Alberta junior oil and gas company.

FORWARD-LOOKING STATEMENT 

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks defined in this document and in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

To find out more about Assure Energy Inc. (OTCBB:ASUR) visit our website at www.assure-energy.com