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FinancialWeb Targets Asia, Expands Business Development Team; 20 Year Veteran in B2B Customer Acquisition and Retention to Lead Penetration of Asia Pacific.


Business Editors

NEW YORK--(BUSINESS WIRE)--May 25, 2000

FinancialWeb.com, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:FWEB), a leading B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 provider of global financial tools and information available in multiple languages, today announced the appointment of Roderick Robertson as Vice President of Business Development for Asia Pacific.

Mr. Robertson brings over 20 years of international business development and sales experience to the expanding FinancialWeb Business Development team. Prior to joining FinancialWeb, Mr. Robertson was President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Kestral Communications, a leading developer of B2B online customer relationship, loyalty and incentive programs. Kestral develops customized and highly targeted drive-to-web programs leveraging its partnerships with an extensive list of consumer software developers. Fulfilled on-line and distributed to the consumer on CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
, software applications are imbedded with Kestral's clients' brand messages and promotional programs. Under Mr. Robertson's leadership, Kestral's on-line fulfillment technology now handles up to 30,000 Internet transactions per month for AT&T (NYSE NYSE

See: New York Stock Exchange
:T) alone. Kestral serves other blue-chip clients including SmarterKids.com, Inc. (Nasdaq:SKDS), MBNA MBNA Monument Builders of North America
MBNA Mercedes-Benz North America
MBNA Maryland Bank, National Association
MBNA Maryland Bank North America
MBNA Mount Baker Nurses Association (Bellingham, Washington) 
 Corporation (NYSE:KRB KRB Krebs Ringer Bicarbonate ), EarthLink, Inc. (Nasdaq:ELNK ELNK EarthLink, Inc. (stock symbol)
ELNK Ethernet Link
), Citibank Visa, Ibelong.com, Ben & Jerry's Homemade, Inc. (Nasdaq:BJICA), and J&B Scotch.

"Mr. Robertson's extensive experience in B2B development, and Web-based sales and delivery, make him an ideal addition to the global expansion team," commented Kevin Leininger, President and CEO of FinancialWeb. "And as a former resident of Hong Kong, Mr. Robertson knows the territory and will be instrumental in our rapid penetration of the Asian markets."

Prior to his tenure at Kestral Communications, Mr. Robertson was CEO and founder of Great Eastern LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, an international and domestic consumer products holding and distribution company. Mr. Robertson remains on the Board of Directors of Kestral Communications and Great Eastern and serves on the board of Benext.com and Diamond Technology, Inc.

About FinancialWeb

Founded in 1997, FinancialWeb.com, Inc. (www.financialweb.com) is a leading aggregator, developer and distributor of financial content serving global markets in multiple languages. The Company is expanding its global presence by leveraging strategic partnerships with leading vertical portals in foreign markets, most recently StarMedia Network in Latin America. The Company provides its comprehensive, multi-lingual financial information, tools, data, news and analysis to businesses and is well positioned to capitalize on the tremendous growth and demand for content in the global e-financial marketplace.

This press release contains forward-looking statements covered within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Such forward looking statements, including terminology such as "The Company is expanding its global presence by leveraging strategic partnerships with leading vertical portals in foreign markets," and "is well positioned to capitalize on the tremendous growth and demand of the global e-financial marketplace," are subject to risks and uncertainties, including, but not limited to, the impact of competitive products, product demand and market acceptance, new product development, reliance on key strategic alliances, fluctuations in operating results, as well as other risks, detailed in the Company's filings with the U.S. Securities and Exchange Commission.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 25, 2000
Words:493
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