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FinancialMuse.com Hires Kenneth R. Smith of JP Morgan.


Business Editors

PHILADELPHIA--(BUSINESS WIRE)--March 14, 2000

Kenneth R. Smith has joined FinancialMuse.com as the Executive Vice President of Brokerage Operations.

Smith joins FinancialMuse.com from J.P. Morgan (NYSE NYSE

See: New York Stock Exchange
:JPM JPM J. P. Morgan Chase & Co. (stock symbol)
JPM Juan Pablo Montoya (formula 1 driver)
JPM Jabatan Perdana Menteri (Malaysia)
JPM Journal of Property Management
) where he was a Controls Officer for the Private Client Group. While with J.P. Morgan, Smith managed the Private Client Services' risk management, controls and contingency preparation. This entailed the oversight of the daily operations of offices located in Wilmington, Delaware Wilmington is the largest city in the state of Delaware and is located at the confluence of the Christina River and Brandywine Creek, near where the Christina flows into the Delaware River. , New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and Los Angeles.

These offices service the Private Client's liquidity needs, security settlements, foreign exchange transactions, and mutual fund investments. Smith was responsible for establishing and managing an execution platform with $2 billion of transactions per day. Smith holds NASD NASD

See: National Association of Securities Dealers


NASD

See National Association of Securities Dealers (NASD).
 licenses 7, 24, 4, 8, and the MSRB MSRB

See Municipal Securities Rulemaking Board (MSRB).
 series 53.

Smith will oversee all aspects of the online Brokerage functions at FinancialMuse.com, the first comprehensive full service financial web site by and devoted to women.

"It is a great opportunity to work for a company that is the first entrant in this new industry of comprehensive financial services for women. FinancialMuse.com is NOT just an aggregator, but actually allows the client to execute and learn about their finances all at one location. I look forward to the challenge of implementing a brokerage strategy for women and being part of this up and coming best of breed financial site devoted to helping women."

FinancialMuse.com is the first web site designed to give women a time-saving, educational one-stop financial services solution. The company's focus is to offer strong investment and market content, as well as content focused on educating women no matter what stage of life they are in.

Proprietary content on the site currently includes commentary from industry experts, such as leading global economist, Maria Fiorini Ramirez and Dr. Christopher Hayes, the leading authority on women and investing.

The site features products and services that help women implement what they have learned. Through a strategic partnership, the site will offer banking services through FinancialMuseBank, which will be seamlessly integrated into the rest of the FinancialMuse.com site.

A full range of banking products and services will be offered in the Spring, along with several other time-saving features such as bill payment and presentment, along with a host of other proprietary products.

In addition to strong informational content, an asset allocation Asset Allocation

The process of dividing a portfolio among major asset categories such as bonds, stocks or cash. The purpose of asset allocation is to reduce risk by diversifying the portfolio.
 tool on the site allows women to identify how to begin the investment process so that they can start to build a solid investment portfolio using the brokerage functionality provided through the site and, soon, using banking services provided through the site.

According to Cassandra Toroian, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of FinancialMuse.com, "On February 17th, 2000 we made history, becoming the first comprehensive financial services site for women. We expect to continue to be on the cutting edge helping women learn about and secure their financial futures financial futures

Obligations to buy or sell particular positions in financial instruments. The features of financial futures are identical to those of any futures contract except that the asset for delivery is of a financial nature.
. Having Ken on the team with his expertise in brokerage services adds an important dimension to our site."
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 14, 2000
Words:494
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