FinancialMarketingBiz.com Covers NetBank, TD Waterhouse, H&R Block, Morgan Online, and Upside in Premiere Issue.Business Editors, High-Tech Writers WASHINGTON--(BUSINESS WIRE)--Dec. 6, 2000 MarketingSherpa Inc. launched its seventh publication today, FinancialMarketingBiz.com. The premiere issue covers the Internet marketing See Internet advertising. tactics of financial companies including Morgan Online and H&R Block. Like MarketingSherpa's six other publications for marketers, FinancialMarketingBiz.com is published as an email newsletter and Web site available to all at http://www.FinancialMarketingBiz.com. Each issue includes practical news, a weekly Case Study, and exclusive interviews. Jake JAKE Jointly Administered Knowledge Environment Wengroff is editor of FinancialMarketingBiz.com. In his 8 years of industry experience, Wengroff worked as a marketing and PR expert with such firms as DLJdirect, Bear Stearns The Bear Stearns Companies, Inc. (NYSE: BSC) is the parent company of Bear, Stearns & Co. Inc., one of the largest global investment banks and securities trading and brokerage firms in the world. , Pitney Bowes  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. and Chase Manhattan Bank The Chase Manhattan Bank, now part of JPMorgan Chase, was formed by the merger of the Chase National Bank and the Bank of the Manhattan Company in 1955. The bank is headquartered in New York City. . Wengroff can be reached via email at editor@FinancialMarketingBiz.com. "It's great to join the editorial side," explains Wengroff. "We have witnessed both brutal yet beneficial challenges to the financial services industry as a whole, and I intend to track such developments in greater detail." The Case Study subject for the launch issue is NetBank, a recent addition to the highly competitive online banking market. The study focuses on how the company doubled its brand awareness in just one month by using both a cash incentive and an advertising package on MSN's high-traffic MoneyCentral. Initial advertisers for the publication include RedHerring.com and The New Jersey Internet Marketing Association. Sponsorships are available for both the weekly newsletter and Web site. For further information, please contact Brian Lim at 202/232-7802. To develop and host FinancialMarketingBiz.com, MarketingSherpa Inc. selected Matrix Group International of Alexandria, VA (http://www.matrixgroup.net.). About MarketingSherpa Inc. MarketingSherpa (http://www.MarketingSherpa.com) is a media company bringing practical guidance to the world's Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. , marketing and PR professionals. The Company publishes seven news channels for vertical industries, including eMarketingToHer.com, ContentBiz.com, MarketingToSmallBiz.com, MarketingToWebMarketers.com, MarketingSherpa.co.uk and B2BmarketingBiz.com. |
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