Financial literacy campaign picks up three more prestigious awards.Three additional prestigious awards further demonstrate the value of the profession's national 360 Degrees of Financial Literacy Financial literacy is the ability of individuals to make appropriate decisions in managing their personal finances. Raising levels of financial literacy is now a focus of government programmes in countries including[1] Australia, Japan, the United States and the UK. effort. The AICPA AICPA See American Institute of Certified Public Accountants (AICPA). recently was honored with the 2005 Clarion Award The Clarion Award is an American award for excellence in communications. It is administered by the Association for Women in Communications, but both men and women are eligible. It was started in 1972. from the Association for Women in Communications for best ongoing public affairs campaign. The Clarion Award recognizes excellence across all communications disciplines, including advertising and marketing, publications, collateral materials, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and multi-media. The 360 Degrees of Financial Literacy consumer Web site, www.360financialliteracy.org, won a 2005 WEBAWARD, Standard of Excellence, for outstanding achievement in Web site development from the Web Marketing Association. The annual competition was founded in 1997 to set a high standard for Internet marketing and site development on the World Wide Web. Last month the campaign received the 2005 Platinum PR Award Honorable Mention from PR News, an executive level, reader-supported weekly publication that helps enhance the business impact of public relations. Through the annual PR Awards, PR News spotlights the creative and effective ways in which communications plays a key part in nearly every area of business and community. The AICPA launched 360 Degrees of Financial Literacy to help the public improve their financial understanding. The program is a multi-faceted effort with the support of state CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. societies. Members interested in volunteering opportunities should sign up through the financial literacy data base at www.aicpa.org/financialliteracy. Others awards conferred on the financial literacy campaign are the Summit Award (American Society of Association Executives The American Society of Association Executives (ASAE) is a non-profit professional organization for executive directors and executive vice presidents of professional societies both in the United States and abroad. ), Crystal Award (The Communicator Awards) and Web Star Award (WebCPA). Since the launch, 360 Degrees of Financial Literacy has reached 200 million Americans. The official Web site receives 1,100 visitors per day. |
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