Financial Services Market Embraces Alphablox for Improved Business Predictability and Performance, Includes Three of Ten Largest Banks.

Business Editors, Technology Writers

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MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Oct. 23, 2001

Alphablox Powers New Class of Collaborative Applications with

InLine Analytics for Global Market Leaders Such as ABN Amro, AXA,

CIBC, Deutsche Bank, RBC Financial Group

Alphablox Corporation today announced its position as the leading provider of infrastructure software for InLine Analytics(TM) to the financial services market.

Unlike traditional business intelligence solutions, Alphablox's 100 percent Web-based and componentized software integrates with customers' business processes and transactional applications to analyze and act on the most profitable opportunities. New and repeat financial services customers that have chosen Alphablox's in-line analytic software for previously unattained business predictability and performance during FY 2001 include ABN Amro, AXA Equitable, CIBC, Credit Suisse First Boston, Deutsche Bank, and RBC Financial Group.

Companies in the financial services industry have increasingly relied on Alphablox to take a more predictive and proactive view of their businesses, demonstrating strong demand of the company's technology within this information-driven market. As a result, Alphablox has grown its license business within the financial services market by over 100 percent, year over year, accounting for over one-third of the company's license business this fiscal year. Alphablox solutions are used across a range of financial institutions, from insurance to retail and investment banks, including three of the ten largest banks in the world.

A primary challenge for many global financial services companies is aggregating information across all of the countries in which they are resident, including their various general ledger and Customer Relationship Management systems, and making that information available to multiple users in real time for them to take timely action. It was critical for a company like RBC Financial Group, the Canadian market share leader in most personal loan areas, to gain quick, easy and timely access to accurate management information about product pricing, risk, and sales performance. Leveraging Alphablox's InLine Analytics, the bank's portfolio management analysts, managers, and executives are able to consolidate disparate information to create a consistent and forward-looking view of their business.

"To satisfy our information analysis requirements, we needed a robust analytic infrastructure that could support an enterprise view of the data and yet be very responsive to change. We looked at many traditional BI static or hard to use query and reporting product offerings, but felt that Alphablox would be the best fit, particularly given its rapid deployment time and seamless integration with the IBM DB2 OLAP Server," said Linda Brett, BI architect, business intelligence solutions for RBC Financial Group.

CIBC, an international banking institution that manages over 100 billion dollars from 4,800 branches, was faced with a constant stream of information from these different locations in non-standard formats. As a result, it was difficult to analyze and operationally distribute information in real time. The Alphablox solution delivers three main advantages to CIBC, including the ability to perform complex analysis of information over the Web, access for the frontline in all the branches, and seamless integration into the company's existing IT infrastructure.

"After looking at several different solutions, CIBC selected Alphablox's 100 percent Web-based solution to address our complex information analysis needs," said senior consultant Alkesh Sood. "Alphablox functions as a key pillar of the analytic infrastructure of CIBC, providing standard reporting and the capability for financial officers and individual business unit managers to perform their own Web-based analysis and immediately act on their findings. The robustness of the Alphablox technology allows CIBC to integrate our information from many different sources into a single Web interface, providing a unified, cross-functional view of our business."

"Today's leading global financial services institutions require a new breed of collaborative applications that are built to integrate with the IT infrastructure and extend analytical services across an entire organization," said Polly Sumner, president and CEO of Alphablox Corporation. "The resounding adoption rate of our unique software for InLine Analytics within the financial services market mirrors this need and is expected to fuel continued demand for Alphablox solutions."

About Alphablox

Founded in 1996, Alphablox Corporation (www.alphablox.com) develops infrastructure software and solutions that enable Global 2000 companies to improve the predictability of their businesses and optimize profitability by integrating analytics with critical business processes throughout their enterprises. Alphablox provides the first Web-based infrastructure software that can ensure the broadest deployment and in line delivery of critical information to operational decision makers so they can identify their most profitable opportunities and act on them in real time. The company's 100 percent component-based architecture ensures highly scalable and open standards-based integration with operational and transactional infrastructure and legacy systems. Alphablox serves Global 2000 organizations including ABN AMRO, British Airways, Cingular, Deutsche Bank, FedEx, IBM, Motorola, OppenheimerFunds, Pfizer Pharmaceuticals, Royal Bank of Canada, SBC, Sony, Toys `R' Us, and Xerox. Additional information on Alphablox Corporation and its products can be obtained by calling 888/256-9669 or via the company's Web site at www.alphablox.com.

Alphablox and InLine Analytics are trademarks of Alphablox Corporation. All other trademarks are property of their respective owners.