Final Week to Enter Corporate EVENT Awards - Recognizing Performance and Innovation.

ROCHESTER, Minn. -- Call for Entries Now Open for the Event Industry's Only Business-to-Business Recognition Program

Corporate EVENT magazine, launched last month as an independent publication, has announced that its second annual Corporate EVENT Awards will accept entries through April 15, 2005. These awards recognize excellence in business-to-business corporate events. Entries are classified into two tiers: 1) performance, judged on measurable, numeric results and strategic objectives, and 2) innovation, judged on visual impact, creativity, and design standards.

"Industry and peer-review awards are vital parts of marketing assessment and evaluation," noted Lee Knight, Founder and CEO of Corporate EVENT magazine. "Businesses across the country are looking for creative ways to bring their messages to the marketplace, and to engage in deeper client relationships. Events need to have meaning and purpose, and the best of these events should be recognized."

In a recent survey co-sponsored by Corporate EVENT magazine and the CMO Council, 70 percent of marketing executives reported that B2B corporate events are a valuable part of their marketing mix. These chief marketing officers are expecting more from their events, with 71 percent looking to face-to-face marketing programs for sales-lead generation and business-development efforts. A copy of this study, "Staging and Gauging," is available online at www.CorporateEVENTMag.com/corpevent/DoEventsPayOff.asp

The 2004 Corporate EVENT Awards honored a wide range of programs, and winners included AMD's "Area 64" campaign around the launch of the 64 FX microprocessor chip. This campaign accomplished goals by creating industry "buzz," drawing sales leads and traffic to the company Web site, and presenting company information in a unique way. One element included carved crop circles in fields in five locations. The resulting media attention included more than 710 stories in publications such as Newsweek and The Wall Street Journal.

For a complete review of the 14 winners in the Performance and the Innovation Tiers, visit: http://www.exhibitoronline.com/exhibitormagazine/article.asp?ID=602.

Jurors for the 2005 program include Diane Connors, vice president of special events, Buena Vista Pictures Distribution, Walt Disney Co., Burbank, CA; Jim Gilmore, co-author, The Experience Economy, and co-founder, Strategic Horizons LLP, Aurora, OH; Joyce Inderbitzin, CMP, vice president, meeting and convention services, Hilton Hotels Corp., Beverly Hills, CA; Jerry McGee, chief operating officer, Ambassadors International Inc., Newport Beach, CA; Regina Rubino, founder and president, Louey/Rubino Design Group, Santa Monica, CA.

Entries for the 2005 Corporate EVENT Awards will be received through April 15, with the official entry form online at http://www.exhibitoronline.com/awards/new_images/2005ceawards/ CorporateEVENT_AwardsCFE.pdf.

For additional information on the Corporate EVENT Awards, contact Linda Armstrong at 214-222-1002 [e-mail].

For additional information on Corporate EVENT magazine contact John Pavek at 507-289-6556 or Bill Sell at 508-903-9216 or [e-mail].

About EXHIBITOR and CORPORATE EVENT

Founded in 1982 by Lee Knight, EXHIBITOR is the recognized leader in trade show and corporate event marketing education and provides business-to-business marketers with the tools and education to produce high-performance programs with measurable results. For more information on EXHIBITOR magazine, EXHIBITOR SHOW, EXHIBITORFastTrak, EXHIBITOR INNOVATION SERIES, Corporate EVENT magazine, and CTSM professional certification, visit www.ExhibitorOnline.com.