FilmLoop Introduces Macintosh Version of FilmLoop Player; Macintosh Community Embraces Photocasting Technology as a Personalized Media Experience and a Way to Promote and Share Rich Digital Images.

SAN FRANCISCO -- FilmLoop, Inc. today introduced the Macintosh pre-Beta version of its FilmLoop Player. Macintosh users can now use FilmLoop to share pictures, promote their creative content, and access a diverse collection of digital images.

"The FilmLoop team has been involved with the Macintosh community for a long time and we recognize that Macintosh users lead the way in digital imaging," said Kyle Mashima, CEO of FilmLoop and former manager of Apple-labeled software at Apple. "Macworld SF is a real homecoming for us and we're delighted to bring the tremendous success we've experienced with our PC version to the Macintosh community."

Allen Kay, Chairman and CEO of Korey Kay & Partners wrote, "These were my first reactions on seeing FilmLoop: a) It's so flexible, we've applied it to almost every Korey Kay client. b) For branding, it's a marketing insomniac's dream. c) There's no better way to connect to a customer - FilmLoop's like digital Crazy Glue. d) It's f'in amazing!"

"FilmLoop is the most exciting product that I've seen since MacPaint," said Guy Kawasaki, managing director of Garage Technology Ventures, member of the FilmLoop board of directors, and former chief evangelist of Apple Computer, Inc. (AAPL). "In the past twenty years I have evangelized many great products but nothing has been easier or more fun to evangelize than FilmLoop."

FilmLoop is a free photo broadcasting ("photocasting") network that enables users to broadcast, find, and share digital images. With a simple one-click drag and drop interface, FilmLoop provides a real-time way for users to send and receive digital images directly from the desktop without needing to log in to a Web site and upload images.

As an alternative to other applications that organize photos into online albums, FilmLoop sorts them into Loops--dynamic strings of images that scroll continuously across a user's screen. As the last image scrolls by, the first comes back into view, creating an endless Loop of photos. A user can view one Loop at a time or can string them together into one long Loop. Clicking on a photo can go to a more detailed Zoom view, and/or click through to Web sites, Blogs, video, audio, flash or any other rich media.

Once a user creates a new Loop they can choose to list it in the FilmLoop Public Directory, giving access to anyone in the FilmLoop network, or send to a few e-mail addresses, sharing only with family, friends, and colleagues. When a user "drags and drops" photos into the Loop, the changes instantly appear on the desktops of everyone else in the Loop, whether it's one, ten, or a million people.

Users can even give invited viewers the freedom to edit the Loop by adding comments or inserting their own pictures. It's a great way for groups of people to share pictures from a common event or collaborate on each other's digital artwork. For example, if twenty people attend the same party, they can create a single Loop of party photos, where anyone in the Loop can comment on any of the pictures. Users can also share their Loops with a wider community by linking to them on Web sites, Blogs and Forums.

FilmLoop's combination of automatic updates and the ability to directly reach the desktops of a broad social network also has tremendous commercial appeal for individual artists and small and large companies wanting to safely show off portfolios of copyrighted material.

"As the fastest growing collection of royalty-free stock photography in the world, iStockphoto views FilmLoop as a great way for our community of professional photographers and designers to showcase their high quality images," said Bruce Livingstone, CEO and Founder of iStockphoto. "Using FilmLoop's free and simple software our members have created a collaborative Loop with an interactive forum where they comment on each other's work and then link their photos to blogs, social networking sites, and message boards."

"After many years of reaching the mainstream audience through popular consumer magazines, it's now clear that digital photography and the Web have revolutionized photography," said Doug Menuez, veteran photographer for such clients as Time, Newsweek, Life, Microsoft and Sony. "FilmLoop is breaking new ground by providing a dynamic and easy way for all photographers to share photos and connect with an inspired audience - the two most important factors in visual story-telling. In doing so, FilmLoop has the potential to be what Life Magazine used to be for our culture."

FilmLoop also offers access to a wide range of compelling content spanning arts and entertainment to news and sports headlines. FilmLoop currently has agreements with some of the nation's top content providers including: AutoSpies.com, eBay Motors, HP, iStockphoto, Photo Marketing Association International, Photobucket.com, Purina/Nestle, Primedia's Action Sports Group (PRM) (publishers of Surfing Magazine, Skateboarder, and Powder among others), Reef, TBS, Twentieth Century Fox, and the World Picture Network.

In addition to the content delivered through partnerships, FilmLoop is also building a community of public Loops developed by its own team of news and photo editors, as well as the extended network of FilmLoop users. The FilmLoop editorial team creates a daily news Loop depicting the day's most compelling news stories via photo images, as well story Loops on celebrities, movies, sporting events, travel, art, humor and all kinds of fascinating snippets of life's esoterica in photos. To see the latest daily content, including Loops from iStockPhoto, Doug Menuez and Guy Kawasaki, download the Player from http://www.filmloop.com and click on the "Network" button.

About FilmLoop Inc.

Privately held, FilmLoop was founded in 2004 by Silicon Valley veterans Kyle Mashima and Prescott Lee. As Vice President of Strategic Development at Adobe (Nasdaq:ADBE), Mr. Mashima was responsible for directing corporate strategy, mergers and acquisitions and alliances. In addition, Mr. Mashima worked for Apple (AAPL), where he ran the Apple-labeled software group (for example MacPaint, MacWrite, MacDraw, etc.). Mr. Lee is the former CEO and co-founder of eCircles.com, a pioneering community website that grew to 3 million users before being sold. FilmLoop's seasoned management team covers experience in industries ranging from software development and wireless communications to digital media, e-commerce, advertising and investment banking.

To learn more FilmLoop's Macintosh pre-Beta version and FilmLoop's activities at Macworld, please go to http://www.filmloop.com/macworld/.