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Dear Reader,

Your opinion is invaluable to help us assess your information needs, as well as help our editorial, advertising and marketing departments to continue to develop the magazine in ways that we hope you find useful, interesting and informative.

This questionnaire covers a number of important areas and I assure you that any information will be treated in the strictest confidence. We ask you to kindly spend a few minutes of your time answering the questions that follow below.

*Free Subscription Draw: one reader in ten who completes and returns the questionnaire before the closing date of 15th October 2007 will receive a free six-month subscription to the magazine of their choice: New African, African Business or The Middle East.

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THIS QUESTIONNAIRE CAN ALSO BE COMPLETED ONLINE AT www.africasia.com/survey

1) How long have you been reading African Business for?

* 0-2 years

* 2-5 years

* 5-9 years

* 10+ years

2) How did you obtain this issue of African Business?

* Bought it at the newsstand

* I'm a subscriber

* It was given to me

Found it:

* in a business lounge

* on an airline

* in a hotel

* at a conference

* Other: ______

3) Why did you get this issue of African Business?

* I like African Business

* I liked the cover

* I liked the contents

* For professional reasons

* Interest in Africa

* Interest in business affairs

* Other: ______

4) How did you discover African Business?

I saw an advert on:

* TV

* radio

* press

* internet.

* I saw it at the library

* Recommendation from a friend/colleague

* Other: ______

5) How many other people will read/have read this copy of African Business?

* 1-3

* 4-6

* 7-10

* 11-16

* 17-21

* 22+

6) How many copies of African Business do you read in a year?

* 1-3

* 4-8

* 8+

7) Do you keep your old copies of African Business?

* Yes

* No

8) What interests you most in African Business? (tick as many as you want)

* Editorial

* Letters

* Cover Story

* View from the City

* Special Reports

* Countryfiles

* Interviews

* Agriculture

* Energy

* Finance

* Commodities

* Guest Columns

* Reviews

9) Which of the following regions are you most interested in?

* Southern Africa

* West Africa

* East Africa

* Central Africa

* North Africa

* All Africa

10) Which of the following publications do you read regularly?

* African Banker

* Africa Report

* Africa Review

* Africa Today

* African Investor

* BBC Focus on Africa

* Business in Africa

* New African

* NewsAfrica

* Newsweek

* The Economist

* The Middle East

* Time

11) How regularly do you visit African Business's website (www.africasia.com)?

* Once a day

* A few times a week

* Once a week

* Twice a month

* Once a month

* Never

12) Do you want to receive a free subscription to our e-newsletter?

* Yes

* No

* I'm already a subscriber

13) How do you rate the website africasia.com?

* Excellent

* Good

* Average

* Could do better

14) Would you follow/contribute to a blog on africasia.com?

* Yes

* No

15) What parts of the site do you prefer?

* Preview of the magazine

* 24hr news service

* Classified (recruitment, tenders and courses)

* Opinions

* Readers' letters

* Special Reports

* Other Services (markets, currencies etc.) ______

16) Which websites do you access regularly? (tick as many as you want)

* News Google www.news.google.com

* BBC News www.news.bbc.co.uk

* CNN www.cnn.com

* Liquid Africa www.liquidafrica.com

* Mbendi www.Mbendi.com

* Allafrica www.allafrica.com

* Other: ______

17) Where do you read African Business?

* At home

* At work

* While travelling

18) How long do you spend on average reading African Business?

* Up to 2 hours

* 2-3 hours

* 3-4 hours

* 4-5 hours

* 5+ hours

19) How many times per issue will you pick up your copy of African Business?

* Up to 3 times

* 4 to 7 times

* 8 to 10 times

* 11+ times

20) Why do you read African Business? (tick as many as you want)

* Provides invaluable pan-African perspective

* Provides an African rather than US or EU perspective

* More authoritative than other publications I read

* A positive image of the Continent

* Excellent economic coverage

* Helps me keep one step ahead of my competitors & colleagues

* Essential business monthly reading

ABOUT YOURSELF

21) How old are you?

* <25

* 26-35

* 36-45

* 46-55

* 56-65

* over 65

22) Are you:

* Male

* Female

23) Are you:

* An African living in Africa

* A non-African living in Africa

* An African living outside Africa

* A non-African living outside Africa

24) How many languages do you speak?

* 1

* 2

* 3

* 4

* 5 or more

25) What is your highest educational qualification?

* Below University

* University Degree

* Postgraduate

* Professional Qualification

26) How often do you buy a new mobile phone?

* Every 3 months

* Every 6 months

* Every year

* Every 2+ years

27) How often do you access the internet?

* Several times a day

* Once or twice a day

* A few times a week

* A few times a month

* Once a month or more

* Never

28) How often do you buy a car in the family?

* Every year

* Every 2-3 years

* Every 4-5 years

* Every 6+ years

29) How many cars do you own in the family?

* 1-2

* 3-4

* 5-6

* 7+

30) How many credit cards do you have?

* 1-2

* 3-5

* 6-9

* 10+

31) What is your annual family income?

* $25,001 to $50,000

* $50,001 to $100,000

* $100,001 to $200,000

* $200,001 to $500,000

* $500,001 to $1,000,000

* $1,000,001+

32) Your area of activity?

* Primary

* Manufacturing

* Business Services

* Banking & Finance

* Professions

* Education

* Government

* Other

33) You job title and position

* Top management

* Middle management

* Other executive

* Professional (legal/medical/education)

* Consultant

* Owner/partner

* Senior government

* Civil Service

* Student

Other ______

34) Are you involved in purchasing?

* Financial products

* Business services (consultancy, travel, couriers, etc.)

* Computer hardware and software

* Office equipment (telecoms, fax machines, furniture, etc.)

* Others (car fleets, van, construction equipment, etc.)

* All purchases

35) what is your financial status? (tick as many as needed)

* Own stocks, shares, bonds or mutual fund

* Own property/real estate

* Own collectables (art, antiques, etc.)

* Have other business investments

TRAVE

36) How many nights did you spend last year in hotels?

* 1-10

* 11-20

* 21-30

* 31-40

* 40+

37) How many airline journeys have you taken in the past year for either business or leisure?

* 1-3

* 4-7

* 8-12

* 13-20

* 20+

38) How do you normally fly?

* First

* Business

* Economy

39) Any comments?

Please fill in the details below.

Name ______

Address ______

Country ______

email ______

All replies will be treated in strictest confidence.

Thank you for taking the time to complete this questionnaire.

Please Fax to [phone]

Please send to: Readers' Survey, IC Publications, 7 Coldbath Square, London EC1R 4LQ.

THIS QUESTIONNAIRE CAN ALSO BE COMPLETED ONLINE AT www.africasia.com/survey