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Fifty Powerful Ideas You Can Use to Keep Your Customers.


Keeping

customers

happy

Excellent service will help you hang on to customers

Talk about deja vu See DjVu. . As I read 50 Powerful Ideas You Can Use To Keep Your Customers, I felt as if I'd I'd  

1. Contraction of I had.

2. Contraction of I would.


I'd I had or I would
I'd have ~would
 read it before. An I did, in 50 Ways to Win New Customers, written in 1993 by the same author, Paul Paul, 1901–64, king of the Hellenes (1947–64), brother and successor of George II. He married (1938) Princess Frederika of Brunswick. During Paul's reign Greece followed a pro-Western policy, and the Cyprus question was temporarily resolved.  Timm.

Timm is a customer-service guru guru (g`r, gr`  who has published 24 books on the topic. He drills in the dire consequences of forgetting the old adage, "The customer is always right." But I felt somewhat gypped: Even when an idea hadn't been picked up from the previous book, it felt recycled.

A quick read at 121 pages, it's full of advice on how to attract customers. "Underpromise, Overdeliver" is one of his better tips. In other words Adv. 1. in other words - otherwise stated; "in other words, we are broke"
put differently
, promise 10 a.m. delivery, but have your products arrive at 9 a.m. Timm also explains how to deal with difficult or disappointed customers. At $7.99, the book can be easily added to your business library. Pick it up whenever you need a reminder on handling customers. Have new employees read it too. As the author says, "Customer service is the competitive battleground for the 1990s and beyond. In fact, it will always be the decisive battleground."
COPYRIGHT 1996 Earl G. Graves Publishing Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Reynolds, Rhonda
Publication:Black Enterprise
Article Type:Book Review
Date:Feb 1, 1996
Words:210
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