Fifth Annual SINOCES Concludes with Largest Exhibit Floor in Show History; CEA Wraps Up Successful Trip to China for SINOCES 2006.

ARLINGTON, Va. -- The China Consumer Electronics Show (SINOCES) concluded Monday in Qingdao, China, after hosting more than 390 exhibitors, occupying the largest exhibit floor in show history. Co-sponsored by the U.S.-based Consumer Electronics Association (CEA(R)), SINOCES 2006, China's largest exhibition of consumer electronics, was held July 7-10, 2006, in Qingdao, China.

The fifth annual SINOCES attracted more than 62,000 attendees from across the globe, including 5,300 attendees traveling from outside China. Industry professionals experienced the latest products from 392 global exhibitors, across a sold-out show floor comprised of 35,000 square meters of exhibit space, up from 24,000 square meters in 2005.

"The Chinese consumer electronics industry continues to boom, providing incredible opportunities for foreign companies to expand into the Chinese marketplace," said Todd Thibodeaux, senior vice president, industry relations, CEA. "CEA's partnership with the China Electronic Chamber of Commerce (CECC) and SINOCES paves a road for our members to explore new international business opportunities and allows us to promote our tradeshow, the International CES, to an international audience."

The international scope of SINOCES 2006 expanded significantly with more than 80 foreign exhibitors debuting their latest technologies to the Chinese consumer electronics marketplace and international buyers. Several major international retailers were in attendance including Best Buy, Carrefour, Karstadt Metro, Obi, Quelle, Radio Shack and Walmart. Key global exhibitors highlighting their new products on the show floor included Hair, Intel and Sony.

SINOCES 2006 ran July 7-10, 2006, at the Qingdao International Convention Center in Qingdao, China. The show is the largest consumer electronics event in China and the only one endorsed by the Chinese Ministry of Commerce, the Chinese Ministry of Information Industry, the Chinese Ministry of Science & Technology, and the State Council. For more information, visit www.SINOCES.com.

With China's continued economic growth and integral role in the global economy, CEA recently published The International Insiders Series: Opportunities in China, focusing on key opportunities and strategies for CE companies looking to expand into the Chinese marketplace. For more information or to view the publication, visit http://www.ce.org/Press/CEA_Pubs/2263.asp.

The 2007 International CES, the world's largest technology tradeshow, occurs January 8-11, 2007, in Las Vegas, Nevada, where the show will celebrate its 40th anniversary. For more information on the 2007 International CES, including conference sessions, keynote announcements and registration information, visit www.CESweb.org. Journalists are encouraged to arrive in Las Vegas by Saturday, January 6 to take advantage of all the 2007 International CES press events.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, digital imaging, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $125 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

UPCOMING EVENTS

    -- 2006 CEA Summer Technology and Standards Forum
       July 24-28, 2006, Coronado, CA

    -- CEA Industry Forum
       October 16-18, 2006, San Francisco, CA

    -- CES Unveiled: The Official Press Event of the International CES
       January 6, 2007, Las Vegas, NV

    -- 2007 International CES
       January 8-11, 2007, Las Vegas, NV