Feeling misunderstood?

What do people in your bank expect from you as a marketer? This is not an easy question to answer. To quote Dr. Jim Donnelly, CFMP and academic dean for the ABA School of. Bank Marketing and Management, marketing is one of The most misunderstood professions in the bank.

I believe that one of the reasons for this lack of understanding is the fact that marketers tend to be more creative than your average banker. Marketers don't fit into the typical banker "mold." So, how do you survive as a stranger in a foreign country? You learn to speak the language, understand the culture and get out and explore The terrain.

This month, the ABA Marketing Conference is being held in Scottsdale, Ariz., where marketers come together to learn from session presenters and each other, the language of banking--and bank marketing. Someone once said that it is easier to teach a marketer banking than it is to teach a banker marketing. The ABA and the ABA Marketing Network are the only organizations that focus on equipping bank marketers with the tools they need year-round to help them succeed in the "country" they work in.--that of banking.

If you are attending the ABA Marketing Conference, stop me and say "Hi," I would love to meet you.

Your "language" translator.

Brenda Marlin, CFMP, Associate Director,

ABA Marketing Network