FeedBurner Delivering Feeds and Ads for Top-Ranked Technology Network.High-profile OSTG OSTG Open Source Technology Group (formerly Open Source Development Network; OSDN) OSTG Ordo Sacer Templi et Graalis (Spanish: Sacred Order of the Temple and the Grail) network for technology and development professionals reaches over 32 million visitors each month CHICAGO -- FeedBurner, Inc., the world's largest feed management provider, announced today that it is delivering all the RSS feeds Summaries of Web site content that are published in the RSS format for download. See RSS. for OSTG, Inc., the popular and leading network of technology-focused web sites for IT managers and development professionals. OSTG is also joining the FeedBurner Ad Network (FAN), enabling its advertisers to efficiently and effectively integrate targeted advertising into feeds reaching millions of subscribers. The OSTG network features news, original articles, downloadable resources and community forums to promote participation among the technology community. The OSTG network includes Slashdot.org, SourceForge.net, ITManagersJournal.com, NewsForge.com, Linux.com, freshmeat.net, and ThinkGeek.com. In spring 2006, OSTG was named the top-ranked technology network on the web by Nielsen//NetRatings @Plan. In February 2006, Fortune magazine referred to Slashdot.org and SourceForge.net as "among the most important and emblematic em·blem·at·ic or em·blem·at·i·cal adj. Of, relating to, or serving as an emblem; symbolic. [French emblématique, from Medieval Latin embl Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the businesses of our age." The network currently supports eight heavily subscribed RSS feeds. Statistics indicate that OSTG's feed audience has tripled since its adoption of FeedBurner's feed management services. "We are delighted to be able to offer advertisers the opportunity to deliver pertinent PERTINENT, evidence. Those facts which tend to prove the allegations of the party offering them, are called pertinent; those which have no such tendency are called impertinent, 8 Toull. n. 22. By pertinent is also meant that which belongs. Willes, 319. , selective information to our fast-growing and loyal online community through the FeedBurner Ad Network," said Rich Marino, Group President of OSTG, Inc. "FeedFoundry tells us that over 30 million ad impressions are available each month, and our available impressions have grown 10% in the last two months. This represents a tremendous growth area for us in 2007. OSTG brings together a highly proactive and interactive group of professionals that is keenly interested in new, innovative products and services. FeedBurner equips us with the most accurate tools to analyze that demographic group, providing our sales team with important statistics for advertisers interested in reaching our audience." OSTG uses FeedFoundry, FeedBurner's service for aggregating, analyzing and reporting on a complex array of feed statistics, and the FeedFlare service to encourage subscribers to share and respond to content, to cross-promote OSTG-related content, and to integrate with OSTG-developed services throughout the OSTG network. "OSTG's network is a model participatory online community," said Rick Klau, vice president of publisher services at FeedBurner. "Because of their network's stunning popularity and highly subscribed feeds, OSTG and its advertisers will be well served by FeedBurner's tools designed specifically for managing a large and complex set of feeds. We look forward to working with OSTG on this integral part of its content strategy to maximize the effectiveness of its feeds and deliver tangible results to its advertisers." For more information about FeedBurner's leading feed management services, contact the company's Business Development team. To place advertising within premier content feeds across a variety of channels, contact the FeedBurner Advertising team. About FeedBurner, Inc. FeedBurner's advanced feed management technology delivers subscription services for nearly 300,000 publishers large and small to grow their reach, measure their audience and monetize Monetize 1. To convert into money. 2. To convert from securities into currency that can be used to purchase goods and services. Notes: For example, you'll often hear Internet marketers talk about "monetizing website visitors. their content. Founded in 2003, FeedBurner enables bloggers, podcasters and commercial publishers such as Reuters, USA TODAY USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. and Newsweek to deliver 16 million subscriptions to more than 190 countries. The company also operates the largest advertising network for feeds and blogs, reaching 14 million visitors across a variety of content channels. FeedBurner is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in Chicago. For more information about FeedBurner and feed management, please visit www.feedburner.com About OSTG, Inc. OSTG, Inc. (Open Source Technology Group), the wholly-owned subsidiary of VA Software Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : LNUX), is at the cornerstone cornerstone Ceremonial building block, dated or otherwise inscribed, usually placed in an outer wall of a building to commemorate its dedication. Often the stone is hollowed out to contain newspapers, photographs, or other documents reflecting current customs, with a view to of the Open Source movement and the leading online network for IT managers and development professionals. OSTG's technology-focused sites include Slashdot.org, SourceForge.net, ITManagersJournal.com, NewsForge.com, Linux.com and freshmeat.net. SourceForge.net is the global nexus for the Open Source community with more than 136,000 Open Source projects and more than 1.4 million registered users. OSTG also owns ThinkGeek, Inc., the leading retailer for innovative technology products. The network serves more than 32 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. a month(a). For more information, visit www.ostg.com. (a) Based upon Google Analytics Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that a webmaster can optimize his/her AdWords advertisement and marketing campaigns through the use of GA's analysis of where the and Omniture data for October 2006. Slashdot, freshmeat, ThinkGeek, and SouceForge.net are registered trademarks or trademarks of OSTG, Inc., in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. VA Software and OSTG are trademarks or registered trademarks of VA Software Corporation in the United States and other countries. All other trademarks or product names are property of their respective owners. |
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