Feed the pig campaign's success in full view.Expectations for the profession's Feed the Pig [TM] campaign (The CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. Letter, Nov. 2006) targeting 25 to 34 year-olds were high, and results to date demonstrate growing success. While the public service announcements have been hitting the numerous media outlets and venues since late Oct. 2006, media coverage greatly expands the reach of the effort to educate career builders about taking control of their finances. Generating more than 106,500,000 media impressions as The CPA Letter went to press, Feed the Pig had attracted hundreds of print, broadcast and online stories in international, national, regional, local and trade media. News items appeared in the Wall Street Journal Online, Yahoo! News Yahoo! News is an Internet-based news aggregator provided by Yahoo!. It features Top Stories, U.S. National, World, Business, Entertainment, Science, Health, Weather, Most Popular, News Photos, Op/Ed, and Local news. , the Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. and KiplingerForecasts.com. Here are additional highlights: * MSNBC MSNBC Microsoft/National Broadcasting Company .com's home page spotlighted Feed the Pig on Nov. 14, producing a nearly 1,000% increase in visits to the campaign's Web site (www.feedthepig.org) that day. Donated do·nate v. do·nat·ed, do·nat·ing, do·nates v.tr. To present as a gift to a fund or cause; contribute. v.intr. To make a contribution to a fund or cause. value of the placement is more than $200,000. * AICPA AICPA See American Institute of Certified Public Accountants (AICPA). Chairman Jimmy Williamson appeared on The Dolans radio show after the campaign's launch. WOR WOR Wake-On-Ring (motherboards/NICs) WOR Water-Oil Ratio WOR Wake on Radio (low-power radio transceivers) WOR Work Over Rig WOR Without Our Responsibility WOR Weekly Operating Report WOR Work Order Record radio's Web site featured the campaign. * Newsweek's Tip Sheet recommended www.feedthepig.org as a surf site. * The campaign's icon, Benjamin Bankes, has a popular page on MySpace.com, with an extended friend network of 133 million people (www.myspace.com/benjaminbankes). * In just one month, 57% of the billboard inventory was deployed. The Ad Council, with whom the AICPA has partnered on the campaign, has noted that this rate of use is unusually fast. * A radio news release called "Your Money" appeared 136 times on 98 radio stations with an audience of more than 10 million listeners in 32 states between Nov. 22 and Dec. 27 of last year. * Feed the Pig was honored with an Award of Excellence from CPA Wealth Provider. An awareness and attitudes study will be conducted this fall to help assess the direction and effectiveness of the campaign. Input from that study will help inform the campaign's next phase. |
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