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Federated taps MPD for private label sourcing.


CINCINNATI--(BUSINESS WIRE)--Dec. 7, 1994--Federated Department Stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , Inc. announced today that following its merger with R. H. Macy & Co., Inc., overseas product sourcing for private label merchandise sold by six of its department store divisions -- Macy's East and West, Burdines, Rich's, Lazarus and The Bon Marche -- will be handled by Macy's Product Development (MPD MPD maximum permissible dose.

MPD
abbr.
1. maximal permissible dose

2. multiple personality disorder


Multiple personality disorder (MPD) 
) offices rather than through the Associated Merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
 Corporation (AMC (Advanced Mezzanine Card) See AdvancedTCA. ).

Federated Connected and treated as one. See federated database and federated directories.  noted, however, that AMC will continue to handle overseas merchandise sourcing for Federated's Bloomingdale's and Stern's divisions, neither of which will be offering Macy private label merchandise as part of its merchandise assortment assortment /as·sort·ment/ (ah-sort´ment) the random distribution of nonhomologous chromosomes to daughter cells in metaphase of the first meiotic division.

as·sort·ment
n.
. Because merchandise assortments are different at Bloomingdale's and Stern's -- with Bloomingdale's targeting the upper end of the market and Stern's serving a more moderately priced market niche than Federated's traditional department stores -- the company said it believes the needs of these two divisions can best be served through a continuing relationship with AMC.

"Introducing the Macy private label assortment into Burdines, Rich's, Lazarus and The Bon Marche will be one of our most important objectives for 1995," said Terry Lundgren, chairman of the New York-based Federated Merchandising division who also will oversee MPD operations post-merger. "We believe the best way for us to accomplish this smoothly and most effectively is to give that responsibility to MPD, which already is handling this for Macy's.

"At the same time," Lundgren added, "we are committed to continuing Federated's long-standing relationship with AMC, which has served us extremely well over the years. To that end, MPD will be exploring opportunities to work with AMC on a variety of issues, including joint efforts in communications, systems, transportation and new market development, that could have tremendous benefits in the longer term."

Federated, with corporate offices in Cincinnati and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, is one of the nation's leading department store retailers, with annual sales of more than $7.2 billion. Federated currently operates 236 department stores in 26 states under the names of Abraham & Straus, Bloomingdale's, The Bon Marche, Burdines, Goldsmith's, Jordan Marsh Jordan Marsh was the name of a Boston, Massachusetts-based department store. Founded in 1841 and eventually part of Allied Stores and then Federated Department Stores; in 1996, the last of the Jordan Marsh stores were renamed Macy's. , Lazarus, Rich's and Stern's.

CONTACT: Federated Department Stores, Inc., Cincinnati
              Media - Carol Sanger, 513/579-7764
              Investor - Susan Robinson, 513/579-7780
COPYRIGHT 1994 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 7, 1994
Words:353
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