Federated Realigns Direct-to-Customer Businesses to Build on Bloomingdale's and Macy's Brands.Business Editors CINCINNATI--(BUSINESS WIRE)--Feb. 11, 2003 As part of ongoing initiatives aimed at expanding and building on the power of its national brands, Federated Connected and treated as one. See federated database and federated directories. Department Stores, Inc. (NYSE NYSE See: New York Stock Exchange :FD)(PCX (1) A bitmapped graphics file format that handles monochrome, 2-bit, 4-bit, 8-bit and 24-bit color and uses RLE to achieve compression ratios of approximately 1.1:1 to 1.5:1. Images with large blocks of solid colors compress best under the RLE method. See PC Paintbrush. :FD) announced today that its Bloomingdale's By Mail catalog and the macys.com e-commerce businesses are being realigned to operate under their respective namesake divisions. Previously, both Bloomingdale's By Mail and macys.com operated under the umbrella of Federated Direct. "The Macy's and Bloomingdale's brands are among the strongest in retailing, and we have been encouraged by the progress that has been made in effectively positioning the direct-to-customer extensions of these national brands under the umbrella of a division specifically dedicated to this objective," said Terry J. Lundgren Terry J. Lundgren (b. 1952) is the CEO, Chairman of the Board, President, and Director at Macy's, Inc., the parent company of Macy*s and Bloomingdale's department stores. Lundgren is also the namesake of the Terry J. , Federated's president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . "Having established this strong foundation, we now believe there is greater potential in more closely aligning these direct-to-customer channels with the marketing strategies of the department stores." As of March 1, Bloomingdale's By Mail and its staff of 75 will be integrated into Bloomingdale's, where it began catalog operations in 1982. Franz Weiglein, president of Bloomingdale's Direct, will report to Bloomingdale's President Ed Holman and Tony Spring, the division's executive vice president of marketing, sales promotion and creative services. Macys.com, which serves all Macy nameplate divisions and provides electronic commerce for all of Federated, started in 1996 as the Internet extension of the Macy's brand. Effective March 1, Kent Anderson, president of macys.com, will report to Macy's West President Michael J. Osborn. Approximately 100 macys.com employees - about 60 in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. responsible for merchandising, planning and creative functions, and 40 in San Francisco, responsible for product and site management, technology support and marketing - will be unaffected by the internal realignment. Fulfillment, finance and human resources functions of Federated Direct, including the bridal registry, will be realigned with the brands and within Federated to best support the ongoing operations of the Bloomingdale's By Mail catalog and macys.com e-commerce. Federated, with corporate offices in Cincinnati and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , is one of the nation's leading department store retailers, with annual sales from continuing operations continuing operations Parts of a business that are expected to be maintained as an ongoing segment of an overall business operation. Income and losses from continuing operations are reported separately if any segments have been discontinued during the of more than $15 billion. Federated currently operates more than 450 stores in 34 states, Guam and Puerto Rico, under the names of Macy's, Bloomingdale's, The Bon Marche, Burdines, Goldsmith's, Lazarus and Rich's-Macy's, as well as macys.com and Bloomingdale's By Mail. |
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