Federated Media Welcomes Mixx into Industry-Leading Collection of Conversational Media Sites.Mixx Augments Federated Connected and treated as one. See federated database and federated directories. Media's Family of Sites with Unique, Customizable Blend of Social Media Content and Social Networking See social networking site. social networking - social network Functionality SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Federated Media Publishing (FM), a next-generation media and publishing company, today announced a partnership with Mixx, a customizable social media website with an unprecedented blend of user-recommended media, online social networking and comprehensive personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. tools. Mixx joins FM's industry-leading collection of more than 100 conversational media sites and social networking applications like Boing Boing Boing Boing (originally bOING bOING) is a publishing entity, first established as a magazine, later becoming an award winning group blog. History Boing Boing started as a zine in 1988 by Mark Frauenfelder and Carla Sinclair. , Dooce, Mashable and Graffiti graffiti Form of visual communication, usually illegal, involving the unauthorized marking of public space by an individual or group. Technically the term applies to designs scratched through a layer of paint or plaster, but its meaning has been extended to other markings. . "What we love to do more than anything else is create media experiences that bring together great sites, passionate audiences and brand marketers," said John Battelle John Linwood Battelle is a journalist as well as founder and chairman of Federated Media Publishing[1]. He has been a visiting professor of journalism at UC Berkeley and also maintains Searchblog, a weblog covering search, technology, and media[2]. , founder, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of FM. "Mixx is just the sort of partner that will add genuine value to that equation, offering possibilities unlike any other platform we have worked with. I look forward to the great things we'll do together." Mixx launched in October of 2007. Since then, the site has grown to more than 6 million unique users per month. Unlike one-size-fits-all recommendation sites, Mixx puts users in control of their own personal blend of news stories, photos and videos. Mixx users search and discover relevant media and interact within networks of friends by submitting, voting and commenting on online media using social networking and personalization tools. "Mixx is growing at a tremendous pace and we have now reached a scale at which we can add monetization Monetization The securitization of the gross revenues of a contract. to our focus," said Chris McGill, founder and trouble-maker-in-chief of Mixx. "This partnership with Federated Media is the first step in doing this. Just as we have changed the social media model, we intend to change the advertising model to create a dialogue between advertisers and users in appropriate settings. We are thrilled about our new partnership with FM and are excited to hit the ground running." FM will leverage Mixx's large, engaged audience and unique structure in order to bring brand marketers into conversations while maintaining the transparency (1) The quality of being able to see through a material. The terms transparency and translucency are often used synonymously; however, transparent would technically mean "seeing through clear glass," while translucent would mean "seeing through frosted glass." See alpha blending. and credibility that are crucial to Mixx users. FM and Mixx will work closely together to design and implement successful conversational marketing executions for FM's long list of Fortune 500 brand marketing partners. FM has also welcomed a number of other high-quality social media sites into the FM family over the last few months including Alltop, Liqurious, Inhabitots, DVDtalk and Outblush. About Mixx Mixx is owned by Recommended Reading, Inc., a privately-held company based in McLean, Virginia McLean is an unincorporated community located in Fairfax County in Northern Virginia. A small geographic area along Chain Bridge Road in Arlington County has a 22101 zip code and is also part of McLean. , dedicated to connecting users and publishers in an ever more crowded digital media environment. Mixx is a customizable social media website that empowers both users and publishers of mass market content with an unprecedented blend of user-recommended media, online social networking and comprehensive personalization tools. It is built on a fundamentally different structure that allows publishers to drive highly qualified traffic to their sites while transforming their audiences into grassroots evangelists. Mixx users engage in an intuitive, threaded experience as a result of their participation in community activities around topics they define, and creation of their own interest-based start pages with customized content submission and delivery. More information is available at www.mixx.com or info@mixx.com. About Federated Media Federated Media (FM) is a next generation media and publishing company that connects the highest-quality conversational content with leading brand marketers. FM Represents more than 100 of the world's most respected websites, blogs, and social networking applications. With a unique combination of quality, safety and scale, FM leverages deep, long-term relationships with brand marketers and advertising agencies to create cost effective and meaningful media and marketing executions. Learn more at www.federatedmedia.net. Product and service names mentioned herein are the trademarks of their respective owners. |
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