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Federated Media Signs Sportsblogs Nation to Anchor New Sports Federation.


SAUSALITO Sausalito (sô'səlē`tō), residential city (1990 pop. 7,152), Marin co., W Calif., on San Francisco Bay; inc. 1893. It is the northern terminus of the Golden Gate Bridge. The artists' colony there is a tourist attraction. , Calif. -- Federated Connected and treated as one. See federated database and federated directories.  Media, the fast-growing network of author-driven websites including Digg, Boing Boing Boing Boing (originally bOING bOING) is a publishing entity, first established as a magazine, later becoming an award winning group blog. History
Boing Boing started as a zine in 1988 by Mark Frauenfelder and Carla Sinclair.
 and Dooce, is pleased to announce that it has signed a deal with SportsBlogs Nation (SB Nation) to manage the sports-oriented network's advertising. SB Nation will become the anchor property of a new "sports federation" that will help advertisers reach some of the most hardcore sports fans on the planet.

The sports federation will mark FM's seventh category of high quality community driven sites. "SportsBlogs Nation is the perfect anchor for this new federation, and will enable advertisers to reach some of the most affluent sports fans on the Web," said John Battelle John Linwood Battelle is a journalist as well as founder and chairman of Federated Media Publishing[1]. He has been a visiting professor of journalism at UC Berkeley and also maintains Searchblog, a weblog covering search, technology, and media[2]. , founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Federated Media. "SB Nation has an established and high quality audience, and its network of sites represent the future of sports coverage online, where the fan is an active participant."

SB Nation was created in December 2004 and has grown to an average of 7 million pageviews a month. It's the largest network of sportsblogs on the Web, and has built 84 loyal and growing communities. Federated Media plans to officially launch its new sports federation in January 2007, but will begin to represent SportsBlog Nation immediately.

"Some partnerships are truly no-brainers," said Markos Moulitsas Markos Moulitsas ZĂșniga (born 11 September 1971), often known by his username and former military moniker "Kos" (kōs), is the founder and main author of Daily Kos, a weblog focusing on liberal, and Democratic Party politics. , CEO of SB Nation. "We look forward to working together to help make fan-powered sports media Sports Media, Inc. (SMI) is a Sports Media and Marketing company that produces radio and television programming as well as representing professional athletes. 2002 Cowboys Live - Hosted by Dallas Cowboys Joey Galloway  financially viable. Not just for us, but for so many sports bloggers offering perspectives ignored or shut out of the traditional media."

"The sports media gatekeepers have kept the fan out of the equation," he added. "Technology is breaking down those barriers."

At FM, we believe great voices attract great audiences. We're in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Momentum, and Parenting.

SB Nation is the largest independent sports blogging network See blog network.  in the world, with 7 million pageviews a month on 84 blogs, including AthleticsNation.com, BleedCubbieBlue.com, McCoveyChronicles.com, BloggingtheBoys.com, WindyCityGridiron.com and BlogABull.com. For a comprehensive blogroll of SB Nation communities, please visit www.sbnation.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 18, 2006
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