Federated Media Announces 2008 Conversational Marketing Summit New York: New Brand Way.New Addition to the CM Summit Series Brings Together Industry Luminaries to Explore the Rise and Continuing Evolution of Conversational Media and Marketing SAUSALITO, Calif. -- Federated Connected and treated as one. See federated database and federated directories. Media Publishing (FM) today announced the 2008 Conversational Media (CM) Summit New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of : New Brand Way, June 9-10 at the Ritz Carlton Battery Park in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Scheduled as an anchor event of the newly minted Internet Week NY, the two-day event will bring together a who's who Who’s Who biographical dictionary of notable living people. [Am. Hist.: Hart, 922] See : Fame in the digital media industry for a high-powered discussion on the issues, lessons, and opportunities found at the intersection of brand marketing and conversational media. What - CM Summit New York: New Brand Way When - June 9-10, 2008 Where - Ritz Carlton Battery Park, New York, NY Register - http://www.federatedmedia.net/events/cmsummit CM Summit New York will offer sessions including keynotes, case studies and panel discussions on topics central to the growth of the digital media industry including marketing in social media, integrated advertising campaigns, online brand engagement, conversational media metrics and reporting, the current and future value of conversational media and much more. With 'New Brand Way' as a guiding theme, the event will tackle critical questions including: * What kind of marketing works in social media? * Which of the lessons learned from marketing in traditional media apply when the audience joins the conversation? * Why will we pay an $80 CPM to reach women, 18-34, in Vogue, but just $3 to reach the same audience online? * What do we make of the promised new platforms from Google, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Microsoft, and Yahoo? * Are CPC (1) (Central Processing Complex) An IBM mainframe that has two or more central processors (CPs) that share memory. It is the collection of processors, memory and I/O subsystems manufactured with a single serial number, typically all contained in one cabinet. networks simply harvesting the hard-won brand value we've built offline? * How does one create engagement and build brands in the context of conversational media? * What are the online analogs to the executions we so love in magazines and television, and how do we execute them? * Who's already doing it right, and how? "We realized after the incredible response from our inaugural CM Summit in September of 2007 that we had truly hit a nerve in the media and marketing industry," said John Batelle, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Federated Media. "We're calling it 'New Brand Way' because it's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a to reclaim our brands online, and to declare marketers a full and fair participant in the burgeoning conversation that is the online media world. Together, we hope to move the needle on these and other sticky issues in media and marketing." Speakers at CM Summit New York represent the highest levels of the digital media ecosystem The media ecosystem is a term used to describe the relationship between weblogs and traditional journalism. This relationship can be seen as an ecosystem. See also
(2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. , and digital media publishing companies like Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. . Digital media industry leaders speaking at the event include: * Ken Auletta - Writer, Journalist and Media Critic * John Battelle - Chairman & CEO, Federated Media * Jeff Berman - EVP EVP Executive Vice President EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor EVP Electronic Voice Phenomenon EVP Europäische Volkspartei (Germany) EVP Employee Value Proposition , Marketing and Content, MySpace * Jonah Bloom - Editor, Advertising Age * Matt Freeman - CEO, Tribal DDB Worldwide * Michael Hoefflinger - GM, Partner Marketing, Intel * Clark Kokich - CEO, Avenue A | Razorfish * Andy Lark - VP Global Marketing & Communications, Dell * Wenda Millard Harris - President & Chair, Martha Stewart Living Omnimedia & IAB * Eileen Naughton - Director of Media Platforms, Google * Randall Rothenberg - President & CEO, IAB * Ian Schafer - CEO, Deep Focus * Rich Silverstein - Co-Chairman, Goodby Silverstein & Partners About Federated Media At FM, we believe great voices attract great audiences. We're in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Momentum, Travel & Leisure and Parenting. For more information, please go to http://www.federatedmedia.net. Product and service names mentioned herein are the trademarks of their respective owners. |
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