Printer Friendly
The Free Library
14,735,091 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Fear factor.


You know those in-your-face in-your-face
adj.
Marked by or done in a bold, defiant, or aggressive manner: in-your-face advertising; an in-your-face challenge to authority.
 "this is what happens if you smoke" TV ads? Seems you're you're  

Contraction of you are.


you're you are
you're be
 getting the message. A recent study found that ads using scare tactics For the political strategy, see Tactical politics
Scare Tactics is a reality show on the Sci-Fi Channel which began airing April 2003. It last aired on January 1, 2006. It is produced by Hallock & Healey Entertainment. In Canada, it is broadcast on Razer.
 to deter unhealthy behavior have a greater impact on kids than on adults. The research, conducted at University of Missouri-Columbia, observed reactions to ads in adolescents ages 12 to 14 and adults 22 to 24. As the two groups viewed substance abuse commercials, their emotional responses were measured by electrodes Electrodes
Tiny wires in adhesive pads that are applied to the body for ECG measurement.

Mentioned in: Electrocardiography
. The younger groups had stronger responses, showing the commercials disturbed them more than they did the older group. Hmmm ... stay tuned.
COPYRIGHT 2006 Monarch Avalon, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Short Stuff; ads using scare tactics to deter unhealthy behavior have a greater impact on kids than on adults.
Author:Shifrin, Jamie
Publication:Girls' Life
Article Type:Brief article
Geographic Code:1USA
Date:Jun 1, 2006
Words:98
Previous Article:Pierce pressure.(Short Stuff)(American Academy of Cosmetic Dentistry issues warning about tongue and lip piercings )(Brief article)
Next Article:Gotta hand it to her.(Short Stuff)(Lauren Perrino designed one of the bags in the Ann Veronica Handprints collection)(Brief article)
Topics:



Related Articles
So what if the death penalty deters?
The ad buck stops here. (controversy on gays and advertising)
Risk-taking behavior in campers.
Boob-tube babies.(Books)(Kid Stuff: Marketing Sex and Violence to America's Children)(It's Not the Media: The Truth about Pop Culture's Influence on...
Bullying: why bullying is a problem and what you can do to stop it.(USA)
Beliefs and personality traits: what sets vegetarians apart from the rest?
Eating troubles.
Study snuffs tobacco company's claims.(Higher Education)(An OSU researcher finds that industry ads raise the likelihood of teen smoking)
An epidemic of meddling: the totalitarian implications of public health.(Cover story)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles