Fawcett Productions is On Fire With AFRC.Business Editors LAGUNA NIGUEL, Calif.--(BUSINESS WIRE)--March 28, 2002 Fawcett Productions, one of America's premiere Direct Response companies, announced today that the company has begun production on an infomercial for American Fire Retardant fire retardant Public health A chemical used to resist combustion, which may contain polybrominated biphenyls and antimony oxide Corp. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :AFRC AFRC Air Force Reserve Command (formerly AFRES) AFRC Armed Forces Revolutionary Council (Sierra Leone) AFRC Agricultural and Food Research Council (United Kingdom) ), a publicly-traded company. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Bill Fawcett, the show's producer, "Every month we receive submittals from companies wanting to use the power of the Info-mercial format to market their products. In most cases, the DRTV DRTV Direct Response Television (media) format is not appropriate, nor will it maximize profitability. When 'AFRC' approached us with their 3-in-1 protection product, it met our fundamental criteria for a potentially successful DRTV Infomercial." Amongst Fawcett's many creative awards are the Jordan Whitney and Aurora Awards for Infomercial Excellence. Besides AFRC's being the premiere fire retardant and fireproofing fireproofing, method of making normally combustible materials as nearly noncombustible as possible. Fireproofing generally applies to textiles and construction materials that are treated with a solution or coating of some substance that will tend to retard their product on the market, it also has the properties of being a stain repellent and an antimicrobial product, in that it kills mites and thereby reduces seasonal allergies. With these three properties in mind, Steve Owens, president of AFRC, calls the product the "3-in-1 Hero." "The Infomercial format is the last bastion for small and start-up companies to bring their product profitably to market. Today's cost to gain shelf space and advertising product is prohibitive for the small businessman. The Infomercial format has been responsible for selling millions of dollars worth of cosmetics, health equipment, vitamins and motivational tapes. The best example of the latter is Billy Blank's Tai Bo videotapes that have sold millions of dollars worth of product. That's the reason why we've chosen the Infomercial format to launch our 3-in-1 product," stated Owens. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. for Forward-Looking Statements: Except for historical information contained herein, the statements in this new release are forward-looking statements that involve risks and uncertainties and are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in the future periods to differ materially from forecasted results. There can be no assurance as to the amount of revenue that will be generated from the "AFRC" infomercial. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion