Fathom Online Selects Mediaplex to Support Paid and Natural Search Marketing Efforts.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- ValueClick, Inc.'s (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :VCLK VCLK Video Clock VCLK Virtual Clock VCLK Value Click ), Mediaplex division today announced that Fathom Online has selected Mediaplex's MOJO Adserver tools to track and measure data for paid and natural search marketing campaigns. Mediaplex technology tightly integrates with Fathom Online's digital marketing data integration platform, Triton, which delivers unparalleled search marketing reporting and analytics to Fathom clients. Mediaplex's performance tracker feature set and granular reporting data enables Fathom Online to analyze search performance at the keyword level regardless of the search engine used. Triton automates the process of gathering and aggregating a virtually unlimited number of keyword values per campaign per search engine. Combined with the click-through and conversion variables from Mediaplex, these data enable Fathom to optimize search engine marketing programs with a high return on clients' keyword and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden (SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. ) investments. "Adding Mediaplex to our tracking and data arsenal helps us optimize marketing campaigns from both a paid search and an SEO perspective," said Matt McMahon, executive vice president of corporate development, Fathom Online. "Triton, our data integration platform, seamlessly integrates Mediaplex's data so that clients can view all of their data in one easy-to-use dashboard." "We are pleased that Fathom Online has successfully implemented Mediaplex's MOJO Adserver solution to help their clients effectively manage and maximize their search marketing return-on-investment," said Tom Vadnais, senior vice president, Mediaplex and Commission Junction Commission Junction is an online advertising company owned by ValueClick. They are specifically in the affiliate marketing industry. Commission Junction is the largest affiliate network in north America, powering almost 50% of the top 500 web retailers affiliate marketing . "This new partnership further demonstrates Mediaplex's commitment to delivering advanced technology that enables agencies to optimize their clients' campaign results." About ValueClick ValueClick, Inc. (NASDAQ:VCLK) is one of the world's largest integrated online marketing companies. Through its individual brands, ValueClick offers comprehensive and scalable solutions that deliver cost-effective customer acquisition for advertisers and revenue for publishers. ValueClick provides advertisers and publishers with performance-based solutions through all online marketing channels. Brand offerings include: --ValueClick Media and Fastclick -- Brand and Direct Online Advertising Networks --Commission Junction -- Affiliate and Search Marketing --HiSpeed Media -- Online Direct Response Lead Generation --Webclients.net -- Innovative Technology and Offers for Lead Generation --PriceRunner -- Comprehensive Comparison Shopping Site --ValueClick Search -- Highly Targeted Search Traffic --Mediaplex -- Intelligent Technology for Digital Marketing For more information, please visit www.valueclick.com. This release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties, including, but not limited to, ValueClick's ability to successfully integrate its recently completed Fastclick merger, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. filed on March 31, 2005, recent quarterly reports on Form 10-Q Form 10-Q See 10-Q. , current reports on Form 8-K Form 8-K The form required by the SEC when a publicly held company incurs any event that might affect its financial situation or the share value of its stock. Form 8-K See 8-K. , its amended registration statement on Form S-4, filed on September 27, 2005, and its final prospectus Final Prospectus A legal document stating the price of a newly issued security, the delivery date, and other facts that are important for investors. Notes: The final prospectus must be given to every investor who purchases a new issue of registered securities. on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. |
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