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Father of Stage-Gate(R), Dr. Robert G. Cooper, to Share 10 Success Factors for Winning at New Products During Visit to Philadelphia, Pennsylvania.


TORONTO Toronto (tərŏn`tō), city (1998 est pop. 2,400,000), provincial capital, S Ont., Canada, on Lake Ontario. Toronto is the largest city in Canada and since the 1970s has been one of the fastest-changing cities in North America, experiencing  -- Dr. Robert G. Cooper, new products guru guru (g`r, gr`  and creator of the world's most widely used new product development process, Stage-Gate(R), is scheduled to address local business executives on the critical topic of Winning at Product Innovation at the Marriott Courtyard For alternative meanings of the word "court", see: Court (disambiguation).

A court or courtyard is an enclosed area, often a space enclosed by a building that is open to the sky.
 Hotel in Philadelphia, Pennsylvania Pennsylvania (pĕnsəlvā`nyə), one of the Middle Atlantic states of the United States. It is bordered by New Jersey, across the Delaware River (E), Delaware (SE), Maryland (S), West Virginia (SW), Ohio (W), and Lake Erie and New York  on July 11, 2006. During an intense 1 day event, the compelling researcher/professor/author will demonstrate how companies can improve their success rates in product innovation by implementing 10 proven best practices into their organizations.

"Achieving a steady stream of successful new products and reducing times-to-market remain elusive goals for many organizations," reports Dr. Cooper. "Through our benchmarking studies, we have discovered that a high quality new product process increased new product success rates by almost 40% and the meeting of profit objectives by 88%." Cooper notes that the study proved that merely having a formal process in place had no impact whatsoever; it was the nature of the process - the ingredients built in and the conscientious con·sci·en·tious  
adj.
1. Guided by or in accordance with the dictates of conscience; principled: a conscientious decision to speak out about injustice.

2.
 implementation of the process that made all the difference. The ingredients, referred to by Dr. Cooper as the 10 critical success factors, are what matter most.

For executives and product innovation professionals interested in bringing new products to market faster, at lower cost, and with higher probability of commercial success, this is a must-attend event. Register online at http://www.stage-gate.com/seminars_desimp_message.php or by contacting Valerie Sather at 905.304.8797.

About Dr. Robert G. Cooper

Dr. Robert G. Cooper is President of the Product Development Institute and Professor of Marketing at the McMaster University McMaster University, at Hamilton, Ont., Canada; nondenominational; founded 1887. It has faculties of humanities, science, social sciences, business, engineering, and health sciences, as well as a school of graduate studies and a divinity college.  School of Business. He is a thought-leader in the field of product innovation, having been cited as "the quintessential quin·tes·sen·tial  
adj.
Of, relating to, or having the nature of a quintessence; being the most typical: "Liszt was the quintessential romantic" Musical Heritage Review.
 scholar" in the field of new products in the Journal of Product Innovation Management. Dr. Cooper is the 'father' of the Stage-Gate(R) System and has authored more than 90 published articles and 6 best selling books on new product management.

About Stage-Gate Inc.

Stage-Gate Inc., is a Member Company of the Product Development Institute and offers proven solutions to the most complex problems in all aspects of product innovation through our widely recognized and implemented products, our highly regarded and trusted consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
, our award-winning research papers, best selling books and first-rate seminars. For information visit www.stage-gate.com or contact Michael Booker at 905.304.8798.
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Publication:Business Wire
Date:Jun 23, 2006
Words:390
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