Fathead Teams Up With Reggie White Foundation's Crescent Rising Program to Assist Recovery Effort in New Orleans.

NEW ORLEANS -- Fathead([R]), the fast-growing sports and entertainment brand best-known for its life-size wall graphics joins the Katrina relief effort and will produce a special edition Reggie White Crescent Rising Commemorative Fathead. All proceeds from sales will go to the Crescent Rising Program. The commemorative Fathead image will be available for purchase at www.fathead.com on August 29th to coincide with the second year of relief efforts in the wake of Hurricane Katrina. NFC Champion Chicago Bears All-Pro Defensive Tackle, Tommie Harris, will unveil the Reggie White Fathead, during a live television appearance on Comcast Sports Net on August 21, 2007 at 6:00 p.m. The life-size Fathead, which measures an imposing 4ft wide and 6ft high, captures Reggie's game action during his Green Bay Packer era.

Harris, a member of the Crescent Rising Program's advisory board, says of the experience, "It is an honor to be a part of Crescent Rising and what we are doing in the aftermath of Katrina. Reggie was and still is a beloved sports icon and I believe fans will respond and support this important cause." He will also be autographing a limited number of the commemorative Reggie White Fathead images to be distributed to Katrina relief supporters making minimum contributions of $250 through the program's website www.crescentrising.com.

Crescent Rising is the most ambitious free demolition program serving the people of New Orleans in the wake of Hurricane Katrina. Bill Horn, Executive Director of the Reggie White Foundation announced Fathead's sponsorship. "The Foundation is grateful to Fathead for its generous commitment to Crescent Rising," said Horn. "Reggie enjoyed a tremendous relationship with millions of football fans throughout his career and we're confident that these special edition Fatheads will not only be a significant boost to our fundraising efforts for this important project, but will also allow fans to re-connect with Reggie."

Brock Weatherup, CEO, Fathead, comments, "Our Fathead brand is best known for connecting inspirational athletes with their fans. We can't think of a more appropriate and inspirational athlete than Reggie White nor a more worthy and inspirational cause to support than Crescent Rising. Their work is crucial to the rebuilding of an incredible city. Reggie is missed dearly, but it's wonderful to know that we can all participate in helping the seeds of his inspirational legacy live on."

Crescent Rising believes that safe and efficient demolition is the critical first step towards dislodging the recovery process from its current stalemate. "By tearing down flooded homes and doing everything necessary to prepare the land for rebuilding, we'll re-energize the recovery effort and allow neighborhood reconstruction to take fold," said Horn. Crescent Rising will offer free demolitions to as many homeowners as funding allows. Prospective beneficiaries must provide proof of home ownership and identity.

About Crescent Rising

The Reggie White Foundation (RWF)

The Reggie White Foundation was created to continue Reggie's legacy of helping those in need. Over the last several years organizations started and supported by the late Reggie White have worked closely with underprivileged children, single parents, drug addicts, and other at-risk groups to provide the financial, emotional, and spiritual support needed to face life's adversities. To learn more about the Foundation and the Crescent Rising program please visit www.crescentrising.com.

About Fathead LLC 

The Livonia, Mich.-based company is rapidly becoming one of the most popular brands in licensed sports and entertainment properties. Fathead is most well-known for its popular 3D-like, hi-definition wall graphic product lines, which have become the preferred home, personal and lifestyle decor purchase for enthusiasts of all ages. Fathead product lines consist of popular sports stars, NASCAR race cars and entertainment characters. Fathead LLC maintains license agreements with WMG, the NFL and PLAYERS INC., Collegiate Licensing Company, Licensing Resource Group, Inc., MLB, and MLBPA, MLS, Action Sports, NASCAR, NBA Entertainment, NHL and NHLPA, Dallas Cowboys Cheerleaders, Lucasfilm, Ltd., Twentieth Century Fox Film Corporation, Gracie Films, Time, Inc., Marvel Characters, Inc., Columbia Pictures Industries, Inc., and Spider-Man 3, the Movie. Fatheads can be seen and purchased at www.fathead.com or 1-877-FATHEAD and will soon be available at preferred retailers throughout the United States.

Fathead LLC is a privately-held company led by Dan Gilbert, chairman and founder of Quicken Loans, the nation's largest online mortgage lender. Gilbert also is Majority Owner of the NBA's Cleveland Cavaliers basketball team. Dan and his partners also operate Flash Seats LLC, which replaces physical tickets for sporting events with an electronic approach; and the American Hockey League's Lake Erie Monsters franchise, that will begin play at Cleveland's Quicken Loans Arena in the 2007-08 season. Other companies in which Gilbert and his partners have invested include Michigan-based online promotions company e-Prize.

About Icon Intermedia LLC

Icon Intermedia specializes in cause marketing for athlete-related charitable initiatives. Organizations interested in sponsoring Crescent Rising can contact Icon Intermedia at [phone] or [e-mail].