Fathead Lines Up For The Chase To The NASCAR NEXTEL Cup Series Championship.

Fathead Launches New Cars to Coincide with the Race for the Trophy

LIVONIA, Mich. -- Fathead([R]), the fast-growing sports and entertainment brand best-known for its life-size wall graphics, will boast product for seven of the twelve drivers competing in the Chase for the NASCAR NEXTEL Cup - the championship for America's top motor sport.

As the Chase heats up, the Fathead line of cars and drivers will take center stage in an all star line up. Fathead's stellar roster of current Chase competitors include: four-time NASCAR champion Jeff Gordon; reigning champion Jimmy Johnson; two-time champion Tony Stewart; returning Chase competitors Kyle Busch and Carl Edwards; and new to Fathead status, Denny Hamlin's No. 11 FedEx Chevrolet and Kevin Harvick's No. 29 Pennzoil Chevrolet.

"It's incredible that 7 of the 12 drivers in The Chase are Fathead champions with multiple titles, victories and top ten finishes between them," says Brock Weatherup, CEO, Fathead. "Our Fathead NASCAR field of cars, drivers, and number logos provide 'must-have' items for Chase fans to show their support during this exciting time of the season. We wish all the teams the best of luck in The Chase and may the best Fathead team win!"

The Fathead Seven currently dominate the Top 10 heading into the Dodge Dealers 400 in Dover, DE this weekend and these drivers are expected to have a strong presence in New York City during Champions Week in late November. Several industry insiders have predicted one of these seven to win The Chase, this year. In less than a year, Fathead's roster of officially licensed NASCAR products has grown to over 35.

"During the Chase for the NASCAR NEXTEL Cup, NASCAR fans witness one of the most exciting and intriguing playoff runs in professional sports as drivers compete for the premier motorsports championship," said Blake Davidson, Managing Director of Licensed Products at NASCAR. "Now, thanks to Fathead, fans can celebrate a larger-than-life interest in the sport while rooting for their favorite drivers."

Fathead brings the action of The Chase right to the walls of the NASCAR enthusiast's TV room or garage in an enormous way, measuring almost 8 feet long and 3 feet wide. Fathead Chase Cars absolutely take over the room with their sheer presence. NASCAR Fathead cars and drivers are all available at www.fathead.com and at selected retailers across the country.

A "Fathead" is a bold, colorful, life-size wall graphic of sports and entertainment stars. The 3-D-like vinyl graphics have a special adhesive backing that enables them to be moved from wall to wall.

Along with NASCAR race cars, numbers and drivers, Fathead produces 45+collegiate football helmets and team logos. Other Fathead offerings include NFL, MLB, NBA, NHL, MLS, WWE, Dallas Cowboys Cheerleaders, and Entertainment lines include Sports Illustrated Swimsuit models, Spider-Man, Batman, Superman, Hulk, Fantastic Four, Family Guy, The Simpsons and military insignias.

Fathead images are approximately 6 feet tall by 3 feet wide, helmets are approximately 4 feet tall by 4 feet wide, race cars are about 3 feet high by 7.5 feet wide, while logos vary, ranging from 3 to 4 feet tall by 3 to 4 feet wide.

About Fathead LLC: The Livonia, Mich-based company whose products are commonly referred to as Fatheads, has become the preferred home, personal and lifestyle decor purchase for sports and entertainment enthusiasts of all ages. The most popular Fathead product line consists of a colorful vinyl wall graphic of popular sports stars, NASCAR race cars and entertainment characters. Fathead LLC maintains license agreements with WMG, the NFL and PLAYERS INC., Collegiate Licensing Company, Licensing Resource Group, Inc., MLB, MLS and MLBPA, MLS, Action Sports, NASCAR, NBA Entertainment, NHL and NHLPA, Dallas Cowboys Cheerleaders, Lucasfilm, Ltd., Twentieth Century Fox Film Corporation, Gracie Films, Time, Inc., Marvel Characters, Inc., Columbia Pictures Industries, Inc., and Spider-Man 3, the Movie. Fatheads can be seen and purchased at www.fathead.com or 1-877-FATHEAD and will soon be available at preferred retailers throughout the United States.

Fathead LLC is a privately-held company led by Dan Gilbert, chairman and founder of Quicken Loans, the nation's largest online mortgage lender. Gilbert also is Majority Owner of the NBA's Cleveland Cavaliers basketball team. Dan and his partners also operate Flash Seats LLC, which replaces physical tickets for sporting events with an electronic approach; and the American Hockey League's Lake Erie Monsters franchise, that will begin play at Cleveland's Quicken Loans Arena in the 2007-08 season. Other companies in which Gilbert and his partners have invested include Michigan-based online promotions company e-Prize.