Fathead(R) Selects Wieden+Kennedy New York as Agency of Record.

NEW YORK & DETROIT -- Fathead, the fast-growing sports and entertainment home decor brand, has named Wieden+Kennedy New York its agency of record. Wieden+Kennedy New York will be responsible for Fathead's creative advertising and a significant portion of Fathead's integrated media investment planning and execution, in addition to supporting the brand with a complete range of marketing resources including brand strategy and development, digital advertising and print, television and out of home initiatives.

"The Fathead brand is much more than the sum of our athletic, entertainment and home decor wall graphic concepts. The Fathead brand embodies big, fun, inspirational and entertaining moments of greatness captured in time," said Fernando De Los Reyes, Chief Marketing Officer, Fathead. "We wanted an agency capable of understanding our vision for the brand, core values and heritage. Wieden+Kennedy New York is the type of agency that shares our values and vision and will work closely with us as we grow."

Fathead Chief Executive Officer Brock Weatherup praised Wieden+Kennedy New York as an agency that will help grow the Fathead brand. "Wieden+Kennedy New York has been instrumental in building some of today's greatest brands in sports, such as ESPN and Brand Jordan," said Weatherup. "This is the reason we were drawn to them. We want to build one of the next generation's great brands."

Wieden+Kennedy New York's first initiative will be creating Fathead's campaign for the upcoming NFL season.

"Through its strategic partnerships with renowned sports and entertainment organizations, Fathead has managed to bring mass appeal to a very special product line," explains Buz Sawyer, Managing Director, Weiden+Kennedy New York. "Owning a Fathead reflects the emotional and inspirational bond consumers have with something beyond and yet reflective of themselves. Purchasers of Fathead products refer to them as fun, cool, and real. We look forward to building on that consumer enthusiasm through strategic brand insight and creativity."

About Fathead LLC: The Livonia-based company whose products are commonly referred to as Fatheads, has become the preferred home, personal and lifestyle decor purchase for sports and entertainment enthusiasts of all ages. The most popular Fathead product line consists of a colorful vinyl wall graphic of popular sports stars, NASCAR race cars and entertainment characters. Fathead LLC maintains license agreements with the NFL and PLAYERS INC., Collegiate Licensing Company, Licensing Resource Group, Inc., MLB and MLBPA, NASCAR, NBA Entertainment, NHL and NHLPA, Dallas Cowboys Cheerleaders, Lucasfilm, Ltd., Twentieth Century Fox Film Corporation, Gracie Films, Time, Inc., Marvel Characters, Inc., Columbia Pictures Industries, Inc., and Spider-Man 3, the Movie. Fatheads can be seen and purchased at www.fathead.com or 1-877-FATHEAD and will soon be available at preferred retailers throughout the United States.

Fathead LLC is owned by Camelot Ventures, a private investment group based in Livonia, Mich. Camelot Ventures also owns and operates Quicken Loans, the nation's largest online mortgage lender, the NBA's Cleveland Cavaliers basketball team, Flash Seats LLC, which replaces physical tickets for sporting events with an electronic approach; and the American Hockey League's Lake Erie Monsters franchise, that will begin play at Cleveland's Quicken Loans Arena in the 2007-08 season. Other companies in which Camelot Ventures has invested include Michigan-based online promotions company e-Prize.

About Wieden+Kennedy New York: Based in Manhattan, Wieden + Kennedy New York (www.wk.com) is a full-service advertising agency with a staff of 125. The agency produces groundbreaking work for clients including ESPN, Nike NYC, Brand Jordan, a division of Nike, The National Multiple Sclerosis Society, the ABC Television Network and Sharp. Globally, Wieden + Kennedy is a privately held agency with over $1.4 billion in billings and offices in Portland, New York, Amsterdam, London, Tokyo and Shanghai. Clients include Coca-Cola, Honda, Nike, Starbucks, Electronic Arts and Procter & Gamble.