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Fathead(R) Launches Retailer Partner Portal.


Independent and Hobby Retailers Can Now Carry and Profit with Fathead Products Through NEW B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 Site

LIVONIA, Mich. -- Fathead[R], the number one sports and entertainment brand best known for its officially licensed life-size images of pro athletes, heroes, animated characters, team logo and helmet wall graphics, announces the launch of their new Retail Partner Portal; www.fathead.com/partner. Fathead[R] now offers independent retailers nationwide the opportunity to buy direct and offer their consumers geographically targeted Fathead product selection. Upon registering, new retail partners have the ability to order the quantity that will best suit their customers' needs and with over 500 Real.Big. Fathead[R] images to choose from and the hottest new product in the market, NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
 Fathead Tradeables[TM] , retailers are certain to find the selection that best reflects their customers' passion and benefit from it.

"As a HUGE fan of the local independent retailer where they know your name when you walk through the door, Fathead is extremely excited to launch our Partner Portal. This allows incredible simplicity to stock and sell any of our over 500 great REAL.BIG. images or our brand new Fathead Tradeables products," said Brock Weatherup, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Fathead. "After successfully launching our product last year with chain retailers, the volume of request by independent retailers was substantial. The Partner Portal not only gives access to information on top sellers, best selling practices and new product notifications, it also gives retailers the ability to customize product SKUs and displays, allowing for a truly Fathead Worthy experience."

The Fathead Portal will allow retail partners 24-hour access and the 1-stop shop functionality of the site, including customizable and scalable marketing tools for both in-store and online retail partners, fast product shipping and latest product news and opportunities. Partners also have access to the Fathead support knowledge base -- a direct channel of communication to the Fathead support team, including IT support resources to facilitate a smooth implementation and easy maintenance process for their partners. Interested retailers register at partner.fathead.com or call 1-888-384-9255 today!

About Fathead LLC: The Livonia, Mich-based company, whose products are commonly referred to as Real.Big. Fathead[R] and Fathead Tradeables[TM], maintains license agreements with the NFL and NFL PLAYERS , Disney Consumer Products, Inc., Collegiate Licensing Company The Collegiate Licensing Company (CLC) is an American collegiate trademark licensing and marketing company. Founded in 1981 in Selma, Alabama, CLC is the largest and oldest collegiate licensing company in the United States and currently provides its services to more than 200 , Licensing Resource Group, Inc., MLB and MLBPA MLBPA Major League Baseball Player's Association , NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. , NBA Entertainment, MLS, Action Sports, NHL NHL Non-Hodgkin's lymphoma, see there  and NHLPA NHLPA National Hockey League Players' Association
NHLPA National Historic Preservation Act
, Dallas Cowboys Cheerleaders The Dallas Cowboys Cheerleaders (DCC), a National Football League cheerleading squad from Texas, are one of the most famous cheerleading organizations in the world.

The DCC started with the founding of the Dallas Cowboys, in 1960.
, Lucasfilm, Ltd., Twentieth Century Fox Film Corporation, Gracie Films, Time, Inc., Marvel Characters, Inc., Columbia Pictures Industries, Inc., and WMG. Fathead products can be purchased at independent retailers throughout the United States.

www.fathead.com
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Copyright 2008 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:Jul 8, 2008
Words:434
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