Fathead(R) Honors the Branches of the U.S. Military on Veterans Day.

Produces Insignias, Aircraft and Vehicles of the US Armed Forces

LIVONIA, Mich. -- Fathead([R]), the fast-growing sports and entertainment brand best-known for its life-size wall graphics, launches the real-life Heroes Line. In addition to Superman, Batman and Spiderman, Fathead is releasing the first of the Military Heroes line featuring, the insignias of the US Armed Forces; Army, Navy, Air Force and Marine Corp, along with the F-15 Eagle, F-22 Raptor, M1 Abrams Tank, B-2 Spirit, and OH-58 Kiowa Warrior.

"We produced the Military Heroes line to pay tribute to the 4 branches of the US Military and the men and women who represent those branches," says Brock Weatherup, CEO of Fathead. "We are very proud of the Military line and what it represents, especially on Veterans Day when we honor of all those who serve in the US Armed Forces, past and present."

The Military insignias and vehicles are a very unique addition to the Fathead product line but a crucial one. The Heroes Military line includes 9 images and each has its own set of ancillary wall graphics. The Fathead Military images range from 6 feet by 4 feet for the OH-58 Kiowa Warrior Helicopter to the insignias measuring over 3 feet tall and over 3 feet wide. They can all be purchased on the company's website, www.fathead.com, where more than 400 of the best sports and entertainment stars can be found or by calling (877)-FATHEAD and at selected retailers across the country.

A "Fathead" is a bold, cool, and colorful, 3-D-like, life-size wall-graphic of sports and entertainment stars. A special adhesive backing enables them to be moved from wall to wall, making them a mobile and fun part of any environment. Fathead's sports and entertainment product line also includes NASCAR race cars, numbers and drivers, 45+ collegiate football helmets and team logos. Other Fathead offerings include NFL, MLB, Action Sports, NBA, NHL, MLS, Dallas Cowboys Cheerleaders, Sports Illustrated Swimsuit models, Star Wars, Spider-Man, Family Guy, The Simpsons, Spiderman, Superman, Batman, Wolverine, The Thing, The Hulk, and much more. From now until November 20th, Fathead will be sponsoring a $10,000 room makeover; contestants enter by logging onto www.fatheadroommakeover.com

About Fathead LLC: The Livonia, Mich-based company, whose products are commonly referred to as Fatheads, takes pride in connecting fans with their passions. Fathead has become the preferred home, personal and lifestyle decor purchase for sports and entertainment enthusiasts of all ages. The most popular Fathead product line consists of a colorful vinyl wall graphic of popular sports stars, NASCAR race cars and entertainment characters. Fathead LLC maintains license agreements with the NFL and PLAYERS INC., Collegiate Licensing Company, Licensing Resource Group, Inc., MLB and MLBPA, NASCAR, NBA Entertainment, MLS, Action Sports, NHL and NHLPA, Dallas Cowboys Cheerleaders, Lucasfilm, Ltd., Twentieth Century Fox Film Corporation, Gracie Films, Time, Inc., Marvel Characters, Inc., Columbia Pictures Industries, Inc., and Spider-Man 3, the Movie, and WMG. Fatheads can be seen and purchased at www.fathead.com or 1-877-FATHEAD and will soon be available at preferred retailers throughout the United States.

Fathead LLC is a privately-held company led by Dan Gilbert, chairman and founder of Quicken Loans, the nation's largest online mortgage lender. Gilbert also is Majority Owner of the NBA's Cleveland Cavaliers basketball team. Dan and his partners also operate Flash Seats LLC, which replaces physical tickets for sporting events with an electronic approach; and the American Hockey League's Lake Erie Monsters franchise, that will begin play at Cleveland's Quicken Loans Arena in the 2007-08 season. Other companies in which Gilbert and his partners have invested include Michigan-based online promotions company e-Prize.