FatWire Software Receives Leader Award for Personalization from Independent Content Management Consulting Firm.

BNP Cites FatWire for Moving Online Marketing "from IT to the Marketing Department"

MINEOLA, N.Y. -- FatWire Software, the leading provider of content management solutions for deploying persuasive Web sites and applications, has received the Leader Award for Personalization from the independent advisory firm BNP Consulting. BNP's 2006/2007 CMS and Portal Benchmarking Analysis analyzed 38 content management and portal vendors before designating Leaders in 14 categories.

"For web site personalization, FatWire's Engage product is definitely the top choice," said Lars Pedersen, BNP technology manager. "It is a great product for creating, managing, and tracking online marketing campaigns. Combining strong analytics with the possibility to target different user groups and markets, Fatwire is taking personalization from IT to the marketing department."

As the web becomes an indispensable channel for customer acquisition and retention, the ability to recognize and satisfy the varied interests and needs of different customer segments is becoming paramount. "Online personalization and targeted marketing - making sure that the right message reaches a prospect or customer at the right time, in the right context - is undoubtedly the most important factor for the new generation of customer-centric web sites," said Tim Walters, director of international marketing and strategy at FatWire Software. "The days of the 'one-size-fits-all' site that displays the same information to every visitor are coming to an end. The spread of broadband and changing cultural attitudes mean that consumers now want and expect to be served and serviced online. Recreating the personal dimensions of an offline exchange on the web has to follow, and can create a significant competitive advantage for early adopters."

About FatWire Software

FatWire Software is the leading provider of content management solutions for deploying persuasive Web sites and applications. The company's proprietary Content Server technology gives business users complete control over the creation and presentation of content, and provides a scalable architecture for dynamic content delivery and multi-site deployment. Unlike other Content Management products that focus on simply getting content under control, FatWire's solutions enable organizations to put content to work by delivering highly-targeted experiences to customers, partners, and employees. FatWire's more than 450 customers include some of the largest and most-respected organizations in the world such as J.P. Morgan Chase, Sony, Radisson/SAS, European Space Agency, and Bank of China. Founded in 1996, FatWire is headquartered in New York and operates offices throughout North America, Europe, and Asia-Pacific. For more information about FatWire Software's award-winning products and services, visit www.fatwire.com.

About BNP Consulting

BNP Consulting Limited is an independent Danish IT and management consultancy. BNP provides impartial advice on: The selection of Content Management Systems and Enterprise Portals, and Planning of Knowledge Management projects. BNP was the first consulting company in Denmark to focus specifically on impartial CMS and Portal advice. BNP started to analyse the products on this specific market more than 6 years ago and have since then helped a long list of companies in choosing the right CMS.