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FatWire Software Names Loren Weinberg as Vice President of Marketing and Product Management.


Former CA Strategy and Marketing Expert Joins Company to Shape Strategic Product Direction and Enhance Global Presence

MINEOLA, N.Y. & LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  -- FatWire Software, a leading provider of web content management and delivery solutions, announced today at the Gartner Portals, Content & Collaboration Summit that Loren Weinberg has joined the company as Vice President of Marketing and Product Management. Weinberg, a former Vice President and Senior Technology Strategist at CA, Inc. (NYSE NYSE

See: New York Stock Exchange
:CA), will oversee FatWire's global marketing and product management efforts, including corporate strategy and communications, corporate and product marketing, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , analyst relations Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. , and product management. She will report to President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Yogesh Gupta.

"Loren's impressive track record of success in strategy, marketing, and positioning for enterprise software solutions makes her an invaluable asset to FatWire," said Gupta. "As we prepare for a new phase of rapid growth, I'm delighted to bring on board a proven market-focused executive of Loren's caliber to help drive FatWire's success."

"I am excited to be joining the FatWire team," said Weinberg. "As the Web evolves from a communication tool into a primary medium for conducting business, companies must deliver an increasingly compelling value proposition to their constituents online. I am excited by the opportunity to build upon FatWire's leading Web Content Management offering to help our customers succeed and grow."

Weinberg possesses over 10 years of IT industry experience in corporate strategy, product marketing, product management, and software sales strategy. At CA, Weinberg played a significant role in the design and implementation of the $3.9B company's global product strategy. As Vice President, Senior Technology Strategist, Weinberg drove strategy definition and positioning across CA's vast portfolio of software products and product managed key solutions. As Vice President, Sales Strategy and Operations, Weinberg was instrumental in developing go-to-market strategies for key geographical markets, positioning the company for growth. Prior to CA, Weinberg worked at Mainspring, Inc. (IBM Global Services IBM Global Services is the world's largest business and technology services provider. It is the fastest growing part of IBM, with over 190,000 professionals serving customers in more than 160 countries. ) as an eBusiness strategy consultant, and at Fidelity Investments Fidelity Investments is a group of privately held companies in the financial services industry. It is made up by two independent but closely cooperating companies, Fidelity Management and Research Corporation (FMR Co.  as a systems analyst.

Weinberg holds a Master of Business Administration degree from Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University.  and a Bachelor of Arts degree from Yale University, magna cum laude.

About FatWire Software

FatWire Software is a leading provider of content management and delivery solutions for deploying persuasive Web sites and applications. The company's Content Server platform gives business users complete control over the creation and presentation of content, and provides a scalable architecture for dynamic content delivery and multi-site deployment. Unlike other Content Management products that focus on simply getting content under control, FatWire's solutions enable organizations to put content to work by delivering highly-targeted experiences to customers, partners, and employees. FatWire's more than 450 customers include some of the largest and most-respected organizations in the world such as J.P. Morgan Chase, Sony, Radisson/SAS, European Space Agency European Space Agency (ESA), multinational agency dedicated to the promotion, for exclusively peaceful purposes, of cooperation among European states in space research and technology. , and Bank of China. Founded in 1996, FatWire is headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and operates offices throughout North America, Europe, and Asia-Pacific. For more information about FatWire Software's award-winning products and services, visit www.fatwire.com.
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Publication:Business Wire
Date:Sep 17, 2007
Words:499
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