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Fastcasters Gets Down to Business, Bringing Podcasting Technologies to Local Companies; Positive Response to Duo's Entertaining, Media-Focused Podcast Prompts Launch of New Endeavor.


DALLAS -- The producers of a popular podcast (iPOD broadCAST) An audio broadcast that has been converted to an MP3 file or other audio file format for playback in a digital music player or computer. The "pod" in podcast was coined from "iPod," the predominant portable, digital music player, and although podcasts are  are launching a new company designed to help organizations tap into the power of podcasting Recording a non-music audio broadcast (news, sports, discussion, etc.) in the MP3 format for playback in a digital music player. See podcast. . Fastcasters (www.fastcasters.com) will offer consultative and technical services for businesses, not-for-profit groups and churches who want a better way to reach their customers, partners and employees via rich media.

"If you look in the Dallas-Fort Worth area, there are hundreds of companies with viable web sites, but few know how to jump on the podcasting bandwagon band·wag·on  
n.
1. An elaborately decorated wagon used to transport musicians in a parade.

2. Informal A cause or party that attracts increasing numbers of adherents:
," said Doug Via, owner of DVMultimedia and principal in Fastcasters. "We can provide the technical know-how and long-range planning to help companies effectively produce and distribute podcasts that are interesting and exciting."

Fastcasters combines the technical knowledge of Via, a long-time video producer and editor, with the creative experience of Henry Demond, who provides creative strategy across multiple media.

"Podcasts are ideal for delivering corporate messages, since employees and customers can listen to key information virtually any time and anywhere," Demond said. "For example, employees likely are tuned into streaming music, either at work, in the car or at home. With help from Fastcasters, employers can insert their latest news, memos or product information into their workers' playlists. Or, employees can listen from the convenience of their PCs."

Unlike most podcasts available today, Fastcasters offers professionally produced content. This can include scripting, voice talent and creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
  • Design and Production agencies
. Or, the company can simply help clients put their own talent and voices into a high-quality podcast, which can then be heard on any PC or MP3 player A digital music player that supports the MP3 format, which was the audio format that started a revolution in online music downloads and distribution. All portable music players, the iPod being the most popular, support MP3 along with one or more other audio formats. . In addition, the company offers vidcasts, which are web video broadcasts.

"Keeping employees or customers engaged is a constant challenge for executives. Video on the web is a more effective way of getting the message out," Demond said.

Via and Demond currently offer their own brand of podcasting in PIMediaPro, a biweekly bi·week·ly  
adj.
1. Happening every two weeks.

2. Happening twice a week; semiweekly.

n. pl. bi·week·lies
A publication issued every two weeks.

adv.
1. Every two weeks.
 show geared toward "media geeks," including professional communicators, independent media producers, web developers, audio/visual technicians, creative writers and entertainment lovers. The podcasts are available for audio download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer.  or via iTunes subscription at www.pimediapro.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 13, 2006
Words:343
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